4 Ways Business Owners Can Get More Out of LinkedIn

This week’s question comes from clinic-owner, chiropractor, and blogger extraordinaire Dr. James Fung of Ask Dr. James fame: “How do I get more out of LinkedIn? I get many invitations to connect, and I often accept, but now what do I do?” LinkedIn was created primarily to serve as an online resume service, for people…

Read More

Need Blog Ideas? Ask Your Followers!

It’s happened to all of us: we want to blog often but there are times when we get stuck for fresh ideas. There may be days when you say to yourself, “I have already written about everything.” Well, I’m here to tell you that even though it may sometimes seem that way, it’s very unlikely…

Read More

Who's on Twitter?

Question of the Week: “Who’s on Twitter, demographic-wise?” (Asked by: Adam O’Neil of Sunlife Financial). If you’re thinking of using Twitter for business, and you’re a “numbers guy” like Adam, you might be interested in some demographics published by the Pew Research Center. According to the study: Some 15% of online adults1 use Twitter as…

Read More

3 Paths to Good Twitter Karma

Twitter Karma: If you do nice things for people on Twitter, nice things will happen to you. You give a little, you get a little. So here are 3 easy, nice things you can do for others on Twitter that will not only make you feel good (unless you’re a jerk), but will also likely…

Read More

5 Marketing Video Mistakes [audio clips]

I recently spoke at a networking event about Marketing Video Mistakes… listen to audio clips by clicking on the links below! Marketing Video Mistake #1 Marketing Video Mistake #2 You’ve made the decision to create a marketing video… that’s a smart move! But here are 5 common mistakes you’ll want to avoid: 1. Your video…

Read More

4 Reasons to Use Neighbourhood Twitter Hashtags

If you’re an avid Twitter user, you’ve likely used hashtags. But have you ever done a quick search to see if your neighbourhood has a popular hashtag that might benefit you when you are tweeting about your business? For example in my area, some popular neighbourhood hashtags include: #JunctionTO #Roncesvalles #HighPark and #Toronto. Here are…

Read More

Are your social media links going where you think they're going?

Have you ever clicked on a business’s “Follow Me on Facebook!” link, only to be taken to your own Facebook account? Or to Facebook’s homepage? Or to something even more confusing? How does this happen? In many cases, the person who created the link was logged into their own Facebook account at the time, so…

Read More

No time for Social Media? Try HootSuite!

Using Twitter, Facebook and other social media for business is smart, but it does take time and commitment. Ideally, you’re logging into your accounts, posting, monitoring and engaging every day. As business owners, we don’t always have the time, even if it can only require a few minutes a day. There’s just gotta be an…

Read More

3 Ways to Get More Video Views

Marketing your product or service with a web video is a cost-effective way to get your message out there. That is, if you can get people to watch your video. Here are three ways to get your video more views: 1. Support your video with a social media push Don’t just assume your video is…

Read More

3 Ways to SEO Your Site

Search Engine Optimization (SEO) for your website is vital, so that your site may rank higher in search engine searches and gets noticed. According to web designer Curtis Peters, good SEO doesn’t need to be a huge technical and financial undertaking. “Work to develop content that is meaningful and search engines will reward you and…

Read More