Social Media Marketing

How To Beat Writer’s Block And Be A Better Blogger

As a business owner, you may or may not think of yourself as a writer. Nowadays, however, since social media and content marketing are so relevant to the survival of any business, you’ve surely noticed just how important it is to become good (if not great) at writing. You need to be able to write…

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3 Mistakes Tech Bloggers Make On Social Media

So, you’ve developed an app or created a piece of technology that is going to improve life as we know it.   Congratulations!   One great way to make yourself known as a credible resource in the tech world, and build an audience that is interested in the types of products or services you offer,…

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Are You Posting Too Often On Social Media?

Everyone’s a critic.   Has this ever happened to you?   You finally get a social media strategy together for your company.   You do the hard work and create content designed to engage a specific audience.   You create a social media calendar and stick to it.   You execute, and publish original content…

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How To Leverage Testimonials And Reviews On Social Media

  A great review or testimonial goes a long way when you are trying to close business.   Your potential customer will want to make sure they are making the right decision by closing a deal with you, or making a purchase, so they will instinctively look for testimonials or reviews from your previous buyers.…

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3 Ways To Improve The ROI Of Your Social Media Videos

Sharing video content is a great way to improve your social media presence.   Video has proven over and over again to be more engaging and to convert better than text or picture content.   Videos attract larger audiences than other media.   Insivia reports that 59% of executives agree that if both text and…

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Lazy Social Media Habits That Are Hurting Your Business

When you’re a business owner, it can often seem like there’s never enough time to get everything done. So, it’s only natural to consider the occasional shortcut. But, every smart entrepreneur knows that there’s no such thing as a free lunch, and a shortcut isn’t always all that it’s cracked up to be. When it…

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10 Must-Have Skills For A Social Media Manager

  Have you ever considered hiring a Social Media Manager for your business? Or are you like many entrepreneurs, who are not really clear on what it is that a Social Media Manager does? It’s okay to be unclear. Social Media Managers come in many different forms. Sometimes they’re called Social Media Strategists, or Social…

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3 Red Flags When Hiring A Social Media Agency

Launching and executing a social media marketing campaign to promote your business can be a big job, but it is definitely worth the effort. According to Social Media Examiner’s 2017 Social Media Marketing Industry Report: The top two benefits of social media marketing are increasing exposure and increasing traffic. A significant 88% of all marketers…

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5 Ways To Connect With A Social Media Influencer

Every entrepreneur has heard this one before…   Your network is your net worth.   You are the sum of the 5 people closest to you.   In other words, if you want to be a winner at life and business, you need to surround yourself with winners. If you surround yourself with go-nowhere losers,…

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7 Dumb Excuses Entrepreneurs Make To Stay Away From Social Media

Many entrepreneurs know that they need a social media presence if they want to grow their businesses. They know this in theory, but yet they still hesitate. Something keeps them from going all in. They make excuses – and often, these are very dumb excuses. The real reasons why entrepreneurs go silent on social media…

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