Social Media Marketing

7 Types Of Blog Articles To Keep Your Audience Engaged

It happens to the best of us.   If you’re an entrepreneur and you’ve been blogging for a while, sooner or later, you’re going to feel tapped out.   Fresh ideas get harder to come by.   It can start to get less fun.   But, blogging with consistency is critical if you want to…

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How To Cut Through The Noise On Twitter And Grow Your Business

  Is your business on Twitter?   Are you getting the most out of your Twitter experience? Or, like many entrepreneurs in recent years, are you getting Twitter fatigue?   A common complaint on the current state of Twitter is that it is just too noisy.   When you follow dozens, hundreds, or even thousands…

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Should Entrepreneurs Swear On Social Media?

  Why do people swear?   Swearing among friends can invoke a sense of trust and bonding.   It establishes an air of familiarity and group identity.   It feels raw, authentic, and passionate.   Plus, it can be funny and it gets people’s attention.   So, it makes sense that you find a lot…

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How To Use Instagram Like A Business Owner

If you are an entrepreneur, you need to get your business on Instagram.   According to Sprout Social, 71% of US businesses are using Instagram.   There are currently an estimated 8 million Instagram business profiles — this is up from 1.6 million in September 2016.   And, small businesses make up the majority of…

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3 Ways To Accelerate Your Social Media Growth

We all have regrets.   When I look back on my years on social media, I’m pretty proud of the risks I took and the learning I invested in.   But… there are a few things I wish I had done sooner and maybe a little bit differently.   After all, hindsight is 20/20.  …

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Why Your Business Needs Video Content

If you are a business owner, and you intend on using social media to promote your business, you need to produce video content.   Like… yesterday.   Mark Zuckerberg, Facebook CEO, has gone on record saying that by the year 2020, Facebook will consist of mostly video content.   CISCO also predicts that by the…

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How To Use An Instagram Grid App For Business

Sometimes, when we use social media for business, we lose sight of the fact that social media is supposed to be fun. That’s why it’s called “social” media. One way to have fun is to try out new apps. There are lots of cool apps created for Instagram which enable you to create funky images…

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How To Use LinkedIn Like A Business Owner

LinkedIn’s primary function is as a networking platform for job-seekers. So, you might make the mistake thinking that it holds little-to-no relevance for business owners like you and me. The thing is, entrepreneurs need to network, too. In fact, if you want to grow your business, one of the best things you can do is…

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Don’t Fall For These Social Media Marketing Myths

As an entrepreneur, it is important that you manage your expectations. Setting realistic goals and working strategically toward them is what will drive you towards success. If you don’t manage your expectations, your business will fail. You will waste time, focus, money, and other resources trying to achieve things that are not possible – or,…

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