Social Media Marketing

Sharing video content is a great way to improve your social media presence.   Video has proven over and over again to be more engaging and to convert better than text or picture content.   Videos attract larger audiences than other media.   Insivia reports that 59% of executives agree that if both text and…

When you’re a business owner, it can often seem like there’s never enough time to get everything done. So, it’s only natural to consider the occasional shortcut. But, every smart entrepreneur knows that there’s no such thing as a free lunch, and a shortcut isn’t always all that it’s cracked up to be. When it…

  Have you ever considered hiring a Social Media Manager for your business? Or are you like many entrepreneurs, who are not really clear on what it is that a Social Media Manager does? It’s okay to be unclear. Social Media Managers come in many different forms. Sometimes they’re called Social Media Strategists, or Social…

Launching and executing a social media marketing campaign to promote your business can be a big job, but it is definitely worth the effort. According to Social Media Examiner’s 2017 Social Media Marketing Industry Report: The top two benefits of social media marketing are increasing exposure and increasing traffic. A significant 88% of all marketers…

Every entrepreneur has heard this one before…   Your network is your net worth.   You are the sum of the 5 people closest to you.   In other words, if you want to be a winner at life and business, you need to surround yourself with winners. If you surround yourself with go-nowhere losers,…

Many entrepreneurs know that they need a social media presence if they want to grow their businesses. They know this in theory, but yet they still hesitate. Something keeps them from going all in. They make excuses – and often, these are very dumb excuses. The real reasons why entrepreneurs go silent on social media…

  There’s no way around it.   Your business can’t have a meaningful social media presence without great content.   Understanding this is pretty easy.   Doing it – well, that’s another story all together.   Creating great content is as easy or as complicated as you want to make it.   But first, here…

  Is your business on Twitter?   Are you getting the most out of your Twitter experience? Or, like many entrepreneurs in recent years, are you getting Twitter fatigue?   A common complaint on the current state of Twitter is that it is just too noisy.   When you follow dozens, hundreds, or even thousands…

  Why do people swear?   Swearing among friends can invoke a sense of trust and bonding.   It establishes an air of familiarity and group identity.   It feels raw, authentic, and passionate.   Plus, it can be funny and it gets people’s attention.   So, it makes sense that you find a lot…