Social Media Marketing

How To Use LinkedIn Like A Business Owner

LinkedIn’s primary function is as a networking platform for job-seekers. So, you might make the mistake thinking that it holds little-to-no relevance for business owners like you and me. The thing is, entrepreneurs need to network, too. In fact, if you want to grow your business, one of the best things you can do is…

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Don’t Fall For These Social Media Marketing Myths

As an entrepreneur, it is important that you manage your expectations. Setting realistic goals and working strategically toward them is what will drive you towards success. If you don’t manage your expectations, your business will fail. You will waste time, focus, money, and other resources trying to achieve things that are not possible – or,…

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How To Stay Safe On Facebook

It’s hard to imagine a world without Facebook. It’s changed the way we connect and interact with one another.   Facebook is an integral part of 2.2 billion active users’ lives.   But for all the good that it’s done, Facebook is often – and justifiably so – under fire for infringing on our privacy…

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Old School Tactics That Apply To Social Media

Some things never go out of style. Like… Kindness. Black t-shirts. Moleskin notebooks. The same goes for some basic marketing practices. Even though business owners have to promote their companies very differently nowadays – especially online, and especially on social media – there are still some fundamentals that remain in place. In fact, if you’re…

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How To Post A Blog On Instagram

Using Instagram to drive traffic to your blog is a great idea.   Doing this will enable you to provide more value, engage further with your audience, and possibly close a sale.   There’s just one problem.   Instagram makes it virtually impossible to post clickable links on its platform.   As an Instagram account…

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How To Conduct A Social Media Audit

As an entrepreneur, sometimes we have a lot of fires to put out. And other times, we’re on top of everything. Inbox is empty. Calls are all returned. Deadlines are met. Things are quiet. Too quiet. It’s during these quiet times, when everything seems fine, that you especially want to take a step back and…

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How To Find Your Voice And Improve Engagement On Social Media

If you are an entrepreneur on social media, it’s a safe bet that you are obsessed with engagement. Or, at least you should be. Improving engagement on all of the Big 5 social media platforms (Facebook, Twitter, LinkedIn, YouTube, and Instagram) should be a major priority if you are using social media to promote your…

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How To Use Social Media To Meet People In Real Life

If you’re entrepreneur, you’ve probably been invited to attend networking events.   Business-to-business (B2B) networking events are great places to meet other business owners.   These other entrepreneurs could end up being your clients one day, or they might be potential referral partners, or collaborators at some point.   In any case, connecting with other…

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How To Improve Video Engagement

Social video is fast becoming THE content of choice.   Video gets more shares, comments, and likes than ANY other type of content.   As a result, posting more videos on your company’s social media platforms will get you more visibility and better ranking.   Post more videos, get better engagement, rank higher, and get…

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The Ideal Length For A Facebook Video

Incorporating video into your company’s Facebook marketing strategy is a wise move. Facebook users are crazy about video. Over 8 billion videos (or 100 million hours of videos) are watched on Facebook every day (TechCrunch, 2016). Video has proven over and over again to be more engaging and to convert better than text or picture…

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