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Social Media Marketing

How to Make a Promo Video Without Sounding Promotional

How many times have you watched a promotional video on social media, and you just could not make it to the end? A lot of corporate videos are hard to watch. Especially when they go something like this: “Hello! I’m a very important entrepreneur and influencer. I reached my outlandish goals and so can you.…

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Advice for Business Owners Who Hate Making Videos

Are you on social media, promoting your company and trying to take yourself out of the equation? Don’t hide behind your brand. You ARE the brand. People want to do business with a person at the end of the day, so don’t take the social out of social media.

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Social Media Not Working? Maybe It’s Not What You Think.

Sometimes, you can do all the right things, and still not see results. Or, so it seems. As a business owner, this can be incredibly frustrating. You could be blogging regularly, shooting reels for Instagram, creating podcasts, DOING EVERYTHING you can think of and still… crickets. The comments, shares, and likes should be flooding in…

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Why Creativity Is More Important Than Productivity During A Pandemic

So… we’re in the middle of a pandemic. The Coronavirus has most of the free world under some form of quarantine or lockdown. How are you holding up, business owners? These are unprecedented times. And our businesses are being affected in unprecedented ways. It feels like half the Internet experts are telling entrepreneurs that this…

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3 Ways To Stop Overthinking Your Social Media

Are you an overthinker? We normally associate entrepreneurship with doers, but at the same time, it’s not uncommon for entrepreneurs to be overthinkers. After all, people who run their own businesses tend to have high standards – they are often perfectionists. And, they have to be. After all, when you are running a company, there…

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Why No One Cares About Your “About Us” Post

About Us blog posts and videos are often a hard sell. This is because people have a low attention span on social media, and are unlikely to want to spend time learning about you and your business, even though they might benefit tremendously. You can make a more appealing About Us or About Me post by making your post about them – your target audience. Set out to solve the problems and frustrations they face instead of making it all about you. Add credibility by including testimonials and reviews from reputable parties. And, be sure to drop your About Us or About me post only AFTER you’ve provided tons of valuable advice and established rapport and trust.

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