Do you work a 9-to-5 job but you have the feeling you could do more?

Do you have great ideas for products and services?

Do you daydream about running your own business, setting your own schedule, and working in the comfort of your home and sweatpants?

But, you’re not sure if you’re a risk-taker (or if the risk is worth it).

You don’t have the money to launch a business or a side-hustle.

You hate public speaking, networking, and lack all the extroverted personality traits that you associate with being an entrepreneur.

You don’t necessarily have a post graduate MBA and haven’t the foggiest idea on what it takes to run a business. 

When you see “hustlers” and “7-figure gurus” preaching loudly on social media, you CRINGE. That’s not who you are. 

You think you have good ideas, but you don’t see yourself as a business owner. 

Or, so you think.

Well, stop lying to yourself.

I’m writing “SOLOPRENEUR: An Introvert’s Guide to Launching a New Income Stream” for people who have never launched their own business or second income stream before, and want to learn how they can get started with a few simple concepts and tools. This book is perfect for:

  • Authors
  • Bloggers
  • Podcasters
  • Creatives / Artists
  • Course Developers
  • Keynote Speakers
  • Coaches
  • Therapists
  • Freelancers

In this upcoming book, I discuss the 5 BIG lies that are stopping you from starting your own business and benefiting from a second income…

LIE #1 — You need to take a BIG risk, give up your 9-to-5 paycheque, and go ”all in” with your time and focus if you want to make your business idea work

You can keep your day job and launch an online business in your spare time. And yes, you DO have spare time. This book will help you find it. Chances are, you’re not too busy, you’re uninspired. Burnout doesn’t come from doing too much, it comes from not doing enough things that energize or excite you.

Don’t let anyone think you have to give up a steady paycheque in order to become a business owner. And no, we don’t call it a “side business” or a “side hustle” because your business is front and centre. After all, it is important and relevant to you living your best life.

LIE #2 — It takes money to make money

Thanks to the Internet, you can start your online business for free. 

You probably already have the basic tech you need to get started. You can get your startup further off the ground by investing in inexpensive tools if you wish, but only when it makes sense to do so. You can learn as you go. You can feel like the whole process is a fun game or a new hobby. This isn’t going to hurt or destroy your credit.

LIE #3 — Introverts don’t lead companies

Hate depending on others? Do you loathe delegating? Would you rather not bother with the social-political baggage that comes with managing a team? Are you that person who just wants to get their work done and not have to deal with water cooler shenanigans and pointless meetings? 

Have I got news for you.

Chances are, you’re an introvert. Introverts have traditionally been overlooked as quiet administrative types, best left to work behind the scenes while their extroverted counterparts manage people, make speeches, and network.

This book is going to show you that introverts not only make excellent solopreneurs, but they often get better results when it comes to running a company.

LIE #4 — You need a business degree, courses, credentials, and expensive systems to launch an online company

It is scary how quickly things can get complicated, isn’t it?

One minute you’re on Google trying to get your simple business idea off the ground, and the next thing you know, you’re being bombarded with ads for courses, systems, apps, and coaches. 

Now, there is nothing wrong with adopting a system or app or getting some courses, workshops, and coaching under your belt — nothing at all. But there’s nothing wrong with keeping things simple in the beginning and then scaling once you know where you’re headed and what it is you actually need. 

This book will show you how to leverage a blog, a website, an email list, and social media to get your business idea off the ground, and introduce you to some online tools that will help you on the way. 

And no, you don’t need an MBA to do any of this.

Don’t get lost in the preparation stage. You’re more ready than you realize. You can start small and learn as you go along.

LIE #5 — Hustle culture is business culture

Hustle culture tells us that a real entrepreneur doesn’t have a day job. They don’t have kids (or if they do, they have a dutiful stay-at-home partner who takes care of everything while they fly around on a private jet making money). Hustle culture tells us to “make it” before we turn 30. We’re supposed use a lot of jargon and yell a lot. We are supposed to be loud and talkative and extroverted, and have an entourage managing our big lives.

Don’t buy these lies.

I started my current business when I was a 40-year old broke single mom with a baby on my hip. I had a dusty laptop and an Internet connection. 

(Actually, that last part’s a lie — the coffee shop I hung out in had Internet, I had $3 for an americano which would buy me a few hours of wi-fi). 

I was burnt out trying to manage a crew and their needs. I was alone and uncomfortable trusting anyone with my personal or business life.

I knew I didn’t want to go back to corporate or retail life because that would mean time away from my baby and besides… working for other people was demoralizing me. I wanted to stay at home, be my own boss, and set my own schedule with time for my son and my mental and physical health.

I started small and hoped I could make enough to get out of debt and be at home with my child. That’s it, that’s all I wanted.

Then things got better and I was slowly able to afford a nice, stable life. 10 years later, my son and I are not just surviving, we’re thriving. 

We are debt-free and can afford nice things like vacations, cleaning, cooking, and delivery services, karate lessons, and Playstation games. Is it the private jet, fast lane life hustle culture promises? Not even close. But my business has allowed me to set my own life goals and live life on my terms.

What are your goals? What are YOUR terms?

This toxic “go big or go home” mentality is preventing freelancers, business owners, solopreneurs, and entrepreneurs from ever launching their own profitable ideas.

Could your business grow into your main source of income? Absolutely. Could you potentially make 6-figures, or 7-figures? Honestly, the sky is the limit. But would you be happy with a fun, easy-breezy extra $1,000 a month too? The important thing is to set your goals and ignore the rest.

But you don’t have to go in thinking this is an all-or-nothing venture. You’re allowed to try things, experiment, and adjust, to create a business that align with your goals, values, and your lifestyle.

Let me help you get you started.

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