HACKED!? What To Do If Your Twitter Gets Compromised

Has this ever happened to you? You innocently log onto Twitter and suddenly you notice several spammy tweets that you don’t remember posting. You’ve also apparently sent out direct messages to all your followers leading them on with suspicious links. Or you’re suddenly following some questionable tweeters. How puzzling. You feel like that guy in…

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Social Media and the "Popularity Myth"

One of the most popular burning questions I get from new social media clients is:  “Can you get me more followers?” The answer, of course, is “yes” but it comes with a “but.” Specifically: “Yes, I can get you more followers, but you don’t want more followers. What you want is more of the right…

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4 Questions to Kick-Start Your Business's Social Media Strategy

Holy Hashtags, Batman… can you believe it’s already December? This time of year, while normal people are wondering what to buy and what to eat and who to avoid over the holidays, small business owners and solo-preneurs are likely starting to think about what they can do to drum up more business. Re-vamping your social…

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What Makes Volvo's #EpicSplit So Darn Epic?

Unless you’ve been living under a Volvo the past week, you’ve no doubt seen the auto manufacturer’s recent viral video, Epic Split. The short video features seasoned martial arts film star Jean-Claude Van Damme doing the splits between two (backwards!) moving trucks and has so far earned over 50 million hits on YouTube. It’s been…

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How to Auto-Schedule Your Social Media Without Looking Like a Jerk

Business owners are busy, so dedicating even just 15 minutes a day to social media updates can seem overwhelming. While it’s always better to be “live” with your Tweeting, Facebook-ing and LinkedIn-ing, let’s be practical. There comes a point where you may have to consider *shudder!* auto-scheduling. Personally, I use HootSuite to schedule my social…

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Face-Melting Twitter Statistics You Need to Think About

Many entrepreneurs who use social media to promote their businesses are quick to dismiss Twitter. I think it’s because Twitter has a funny name. And it can be a little cutesy-pie: what with its blue bird logo, mystifying lingo, and 140-character limit. But on a more practical level, Twitter does have a reputation of being…

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5 Tips for Health and Wellness Professionals Using Social Media

We’re in an age where the general public is hungry for free health advice. So it’s no surprise I’m seeing an increasing number of health and wellness professionals  interested in stepping up their social media presences. After all, social media offers a grand opportunity for health pros (such as chiropractors, naturopaths, physiotherapists, psychotherapists, nutritionists, skincare…

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Facebook Adopts Hashtags

Love them or hate them, Hashtags aren’t disappearing anytime soon. Hashtags continue to prevail on Twitter and Instagram, and as of this week, you’ll now also find them on… Facebook! So now when you use a Hashtag (#) on Facebook, you’ll create a clickable link which will take your readers to a list of relevant…

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6 Ways to Get More Twitter Followers

This week’s question comes from professional organizer  Karen Pivnick of Topcat Relocation Transition Solutions: “How do I get more Twitter followers?” First, I want to remind Karen and everyone reading this that as a business owner, when you’re trying to get more Twitter followers, your focus should always be on quality and not quantity. Your…

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