7 Ways to Get More Blog Followers

Remember that Kevin Costner movie, Field of Dreams? Remember the line, “If you build it, he will come?” Sadly, that sentiment just doesn’t apply to business blogs. If you want people to follow your blog, you can’t just build it and then sit back and relax while the followers pour in. Here are a couple…

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7 Reasons Why You Should Use Social Media For Business

Not sure if you should be using Facebook, Twitter, LinkedIn and other various social media for business? Here are a couple of things to consider: Your potential customers are using them. If you’re not on Facebook and Twitter, they’ll just find someone else who is. It’s free. Sort of. Social networking requires time and time is money. So…

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Employers CANNOT ask you for your Facebook password… in Canada

There’s been some trouble brewing lately in the wonderful world of social media. It seems some employers feel it is in their right to demand that their employees (or potential employees) surrender their Facebook passwords. Employees socializing on Facebook and other social media during office hours has been a legitimate concern since social media caught…

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4 Ways to Use Video to Promote Your Event

If part of your business entails planning events (networking soirees, launches, seminars, performances, unveilings, drum circles, quilting bees, you name it), consider hiring a professional crew to capture your next event on video. A well-crafted video will not only make viewers realize you planned an excellent event, but more importantly, it will make them want…

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What's the point of Twitter #Hashtags?

I’ve noticed that many of my social media clients who are just starting out on Twitter are completely perplexed by hashtags: “What’s a hashtag and when do I use them?” Here’s a quick rundown: this is a hashtag symbol: “#” anyone can use the hashtag; all you have to do is type the “#” symbol…

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Explaining Social Media With (Too Many?) Donuts

You’ve likely seen the “Social Media Explained With Donuts”  chart that’s been circulating around the web lately. Jokes aside, this gag is more than just hilarious. It also points out that there are a LOT of social media venues for you to explore. So many, that it can be very overwhelming. As a social media coach,…

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