4 Ways to Use Video to Promote Your Event

If part of your business entails planning events (networking soirees, launches, seminars, performances, unveilings, drum circles, quilting bees, you name it), consider hiring a professional crew to capture your next event on video. A well-crafted video will not only make viewers realize you planned an excellent event, but more importantly, it will make them want to attend your next event. How, you ask?

  1. Show versus Tell

It’s one thing to tell people about how amazing your event was but it’s way more convincing  to be able to show people how amazing your event was: everything from the gorgeous venue, the beautiful decor, the fancy food, the impressive turnout, the riveting entertainment and enlightened speakers.

2. Testify!

You’ve got a room full of people who are loving your event… why not get them to say a few words on camera about their wonderful experience? Testimonials are an excellent sales tool and video testimonials are just wicked awesome.

3. Suck Up To Feature Your Sponsors

Where would you be without your event sponsors? Featuring them in your highlights video will make them look like the respected professionals they are. They’ll want to use your video as a marketing tool and share your video with their respective network spheres because you’ve taken the time to make them look like rockstars. They get some good publicity and you get more eyeballs on your event: it’s win-win.

4. Share and Share Alike

The great thing about video is that it is super easy to share on the web, thanks to various social media such as YouTube, Vimeo, Facebook, Twitter, LinkedIn, etc. Ask everyone who sponsored or helped organize your event to share your video. Ask anyone who even appears in your video to share it. While you’re at it, use the video to promote your website, get new blog subscribers, gain new Twitter followers, more Facebook fans… see where I’m going with this?

One Last Piece of Advice

Events can be particularly difficult to shoot: you often have to deal with less than ideal lighting situations and challenging audio requirements (lots of background noise and loud music, for instance). So think seriously about hiring a professional crew who has experience in this sort of thing. It’s important that everyone look and sound their best. I’m not just saying this because I happen to produce videos for a living (well, maybe just a little… *smirk!*).

And now, here’s an event video we did for Define Events’ eventConnect, a fabulous networking event geared at event professionals that took place in the Greater Toronto Area not too long ago. Notice: the event highlights, the testimonials, and the fabulous sponsors. And yeah, that’s ME being interviewed just before the end credits. Thanks for watching!



  1. meccavideopro on March 22, 2012 at 9:34 am

    Excellent work Nishi, and excellent use of video! show don’t tell, always my motto. Keep it up.