How to Use the Social Media Big 5

If you are an entrepreneur owner using social media to promote your business, you need to know about the Social Media Big 5. Different digital marketers are going to have varying opinions, but for the most part, the majority will agree the Big 5 are: Facebook, Twitter, LinkedIn, YouTube and Instagram. If you’re wondering about…

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Why Share Other People's Social Media Content?

As an entrepreneur using Facebook, Twitter and other social media for marketing purposes, your major concern should be coming up with awesome original content to share with your followers. But don’t forget about sharing other people’s content too. Sharing other people’s content is good for you, good for them, good for your followers, and just…

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3 Harsh Truths About Social Media Marketing

If you’re a small business owner getting ready to launch (or re-launch) a social media marketing campaign, get ready for a roller-coaster ride of emotions. At first you may think, “Hey, social media is free and easy, what could possibly go wrong?” And then reality sets in. Harsh, harsh reality. To avoid some heartache, be…

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4 Super Easy Ways to Kickstart Your Small Business Marketing

If you’re thinking of rejuvenating your small business marketing efforts, here are some ideas that will help kickstart things: get to some networking events and grow your referral marketing team brush up on social media and improve your online presence and engagement launch (or re-launch) a blog that will help position you as an expert…

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How To Grow Your Email List Using Facebook

Are you a small business owner? Do you send email newsletters as part of your marketing strategy? Do you use Constant Contact to manage your email list and publish your e-newletter? Are you also on Facebook? If you answered yes to all of the above… you’re amazing. Did you also know that you can combine…

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Size Matters: Updated Social Media Image Specs

Heads up! Facebook is rolling out a new look this month. If your business is on Facebook, you’ll want to make sure your images (profile, cover, previews, app icons, etc.) meet the right specifications so that they look their best. It’s a little thing, but it goes a long way in giving your business a…

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How to Get More Reach With Your Facebook Event

Using social media to promote your small business’s event? Creating a Facebook Event for your launch party, workshop, seminar, bootcamp, activity, book-signing, class, screening, networking event, performance, or what-have-you is a great way to spread the word and get people out. So here area few pointers to help you get more reach out of your…

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When is the BEST Time to Post on Facebook?

If you’re posting on Facebook for your small business, then you’ve undoubtedly wondered, “When is the best time of day to post my incredibly valuable content on Facebook?” And if you’ve wondered this, you’ve probably Googled this question and done some investigating on the subject already. And if you’ve done some research, you’ve probably noticed…

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7 Reasons Your Business Needs A Facebook Page (not a Profile)

If you’re thinking of using Facebook to promote your business, you should be thinking of setting up a Facebook Page, that operates separately from your personal Profile. Here are 7 reasons to create a Facebook Page for your business: 1) Because you have to. It’s a Facebook rule. You can’t blatantly use a Profile to…

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