As an entrepreneur using Facebook, Twitter and other social media for marketing purposes, your major concern should be coming up with awesome original content to share with your followers. But don’t forget about sharing other people’s content too.
Sharing other people’s content is good for you, good for them, good for your followers, and just good for the universe in general. Here’s why:
1) It takes the pressure off
You’re a small business owner and your time is limited. Someone else has great content that they WANT you to share. As long as they’re not your competition and taking potential business away from you, why not use their content to beef up your social media presence without expending too much time and effort?
2) Your followers will thank you
Your followers appreciate the original content that you create for them, but they also appreciate the new speakers, authors, motivators, resources and educators you lead them to. Plus it makes you look like a smarty-pants. But more importantly it keeps your followers interested… which can only lead to more shares and more followers.
3) You might make a cool friend
Let’s say you share a post from a blogger you admire and they… wait for it… take notice and thank you! Now you’ve opened the lines of communication with a worthy influencer. Bravo!
4) Position yourself among the greats
Leverage great content from great content providers and raise your profile in the process. It’s almost like you’re one of them!
5) Dude! Karma!
If someone is out there producing something awesome, be a part of their movement and help them help others by sharing. You will be doing a small bit of good in the universe and you will feel awesome for doing it. Furthermore, maybe they’ll reciprocate and share your content one day. After all, what goes around comes around: in life, in business and especially in social media.
When you share interesting and relevant content, don’t forget to credit your source. Also, try to make it obvious by tagging your source so you help drive traffic to the source and ALSO so that the source knows what you’ve done for them. Above all, if you’re lucky enough to have your content shared on social media, be sure to thank the people who are spreading your message!