Posts Tagged ‘LinkedIn’
3 Tips on Displaying Your Social Media in Print
In business, it’s a really good idea to use your print materials (business cards, letterhead, posters, postcards, signage, etc.) to draw attention to your Facebook, Twitter, YouTube and other social media presences. After all, it’s just one more way to get more followers tuning into your brand. Here are a couple of tips when displaying your social…
Read MoreHow to Grow Your LinkedIn Network
Is your business active on LinkedIn? LinkedIn is traditionally considered to be a job search platform, but if you’re a freelancer, business owner, entrepreneur, or solopreneur, it can also be a powerful tool to grow your network. While there are no real shortcuts to growing your network on LinkedIn, but if you’re willing to be…
Read MoreHow to Use the Social Media Big 5
If you are an entrepreneur owner using social media to promote your business, you need to know about the Social Media Big 5. Different digital marketers are going to have varying opinions, but for the most part, the majority will agree the Big 5 are: Facebook, Twitter, LinkedIn, YouTube and Instagram. If you’re wondering about…
Read MoreHow to Use LinkedIn Like an Entrepreneur
LinkedIn is like the designated driver of social media. As small business owners, we’re glad to have it, but… boring. The thing to remember about LinkedIn is that it was originally created for job-seekers, not entrepreneurs. So if you’ve experienced frustration promoting your small business on LinkedIn, try to be a bit forgiving. Should you…
Read MoreWhy Share Other People's Social Media Content?
As an entrepreneur using Facebook, Twitter and other social media for marketing purposes, your major concern should be coming up with awesome original content to share with your followers. But don’t forget about sharing other people’s content too. Sharing other people’s content is good for you, good for them, good for your followers, and just…
Read More3 Harsh Truths About Social Media Marketing
If you’re a small business owner getting ready to launch (or re-launch) a social media marketing campaign, get ready for a roller-coaster ride of emotions. At first you may think, “Hey, social media is free and easy, what could possibly go wrong?” And then reality sets in. Harsh, harsh reality. To avoid some heartache, be…
Read MoreSize Matters: Updated Social Media Image Specs
Heads up! Facebook is rolling out a new look this month. If your business is on Facebook, you’ll want to make sure your images (profile, cover, previews, app icons, etc.) meet the right specifications so that they look their best. It’s a little thing, but it goes a long way in giving your business a…
Read More57% of Small Businesses in Canada Use Social Media
In case you were wondering if using social media to market businesses was just a passing fad, check out this report from BMO Financial Group: The majority of small business owners (57 per cent) use social media – up from 40 per cent in 2012 Half of all businesses (46 per cent) use social media…
Read MoreHow to Use Hashtags
Hashtags (those hyperlinks symbolized with a “#”) pop up all over the place in social media, but are most common on Twitter and Instagram. They are used to organize conversations; when you click on them, you’ll see recent posts carrying the same hashtag, so that you can eavesdrop on or take part in a live…
Read MoreSocial Media and the "Popularity Myth"
One of the most popular burning questions I get from new social media clients is: “Can you get me more followers?” The answer, of course, is “yes” but it comes with a “but.” Specifically: “Yes, I can get you more followers, but you don’t want more followers. What you want is more of the right…
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