Using Picture Quotes on Facebook

If you’re on Facebook, especially for business, you’ve likely noticed the abundance of inspirational Picture Quotes in your stream. You know the ones I’m talking about… While Picture Quotes often get a bad rap for being overused, cliche and doing little more that contributing to white noise, they continue to be freakishly popular. That’s because,…

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57% of Small Businesses in Canada Use Social Media

In case you were wondering if using social media to market businesses was just a passing fad, check out this report from BMO Financial Group: The majority of small business owners (57 per cent) use social media – up from 40 per cent in 2012 Half of all businesses (46 per cent) use social media…

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How to Use Hashtags

Hashtags (those hyperlinks symbolized with a “#”) pop up all over the place in social media, but are most common on Twitter and Instagram. They are used to organize conversations; when you click on them, you’ll see recent posts carrying the same hashtag, so that you can eavesdrop on or take part in a live…

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Social Media Survival Tips for the Holidays!

We are fast approaching the holiday season and while your thoughts may be slipping from running a small business to last minute shopping and how to ambush that special someone under the mistletoe, let’s please keep a few social media parameters in check: 1) DON’T make it easy for thieves to rob you – If…

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Social Media and the "Popularity Myth"

One of the most popular burning questions I get from new social media clients is:  “Can you get me more followers?” The answer, of course, is “yes” but it comes with a “but.” Specifically: “Yes, I can get you more followers, but you don’t want more followers. What you want is more of the right…

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4 Questions to Kick-Start Your Business's Social Media Strategy

Holy Hashtags, Batman… can you believe it’s already December? This time of year, while normal people are wondering what to buy and what to eat and who to avoid over the holidays, small business owners and solo-preneurs are likely starting to think about what they can do to drum up more business. Re-vamping your social…

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What Makes Volvo's #EpicSplit So Darn Epic?

Unless you’ve been living under a Volvo the past week, you’ve no doubt seen the auto manufacturer’s recent viral video, Epic Split. The short video features seasoned martial arts film star Jean-Claude Van Damme doing the splits between two (backwards!) moving trucks and has so far earned over 50 million hits on YouTube. It’s been…

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4 Reasons Even Puny Small Businesses Need Websites

According to HubSpot, 40% of small and medium businesses don’t have websites. And while I know it’s tempting to cut corners and cut costs when you’re building a small business… that’s crazy! Seriously, anything short of a lemonade stand needs a website. Here’s why: 1) It’s how people buy. They hear about you at some…

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How to Auto-Schedule Your Social Media Without Looking Like a Jerk

Business owners are busy, so dedicating even just 15 minutes a day to social media updates can seem overwhelming. While it’s always better to be “live” with your Tweeting, Facebook-ing and LinkedIn-ing, let’s be practical. There comes a point where you may have to consider *shudder!* auto-scheduling. Personally, I use HootSuite to schedule my social…

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How to Prevent Unwanted Tags in Facebook

It’s happened to all of us. You’re at your laptop, working hard, and out of the blue, you get a notification from Facebook saying that you’ve been tagged in a photo or video or comment made by someone else. Dread washes over you. What is it? What have you been tagged in? A relevant article?…

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