In case you were wondering if using social media to market businesses was just a passing fad, check out this report from BMO Financial Group:
- The majority of small business owners (57 per cent) use social media – up from 40 per cent in 2012
- Half of all businesses (46 per cent) use social media to promote their company’s brand, while 38 per cent use them to sell their products and services
- Another 38 per cent use social media to crowd source ideas or suggestions, up 15 points from 2012
- One-third (35 per cent) leverage social media to track what is being said about their company, an increase of 17 points from 2012. One-quarter (26 per cent) track sentiment about their competitors
“These numbers show that social media tools are playing an increasingly important role for Canadian business owners as they continue to look for ways to increase and protect their brand profile while deepening their connection with customers,” said Steve Murphy, Senior Vice President, Commercial Banking, BMO Bank of Montreal.
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