57% of Small Businesses in Canada Use Social Media

In case you were wondering if using social media to market businesses was just a passing fad, check out this report from BMO Financial Group: The majority of small business owners (57 per cent) use social media – up from 40 per cent in 2012 Half of all businesses (46 per cent) use social media…

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Social Media and the "Popularity Myth"

One of the most popular burning questions I get from new social media clients is:  “Can you get me more followers?” The answer, of course, is “yes” but it comes with a “but.” Specifically: “Yes, I can get you more followers, but you don’t want more followers. What you want is more of the right…

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Need Blog Ideas? Ask Your Followers!

It’s happened to all of us: we want to blog often but there are times when we get stuck for fresh ideas. There may be days when you say to yourself, “I have already written about everything.” Well, I’m here to tell you that even though it may sometimes seem that way, it’s very unlikely…

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Explaining Social Media With (Too Many?) Donuts

You’ve likely seen the “Social Media Explained With Donuts”  chart that’s been circulating around the web lately. Jokes aside, this gag is more than just hilarious. It also points out that there are a LOT of social media venues for you to explore. So many, that it can be very overwhelming. As a social media coach,…

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