Posts Tagged ‘YouTube’
3 Tips on Displaying Your Social Media in Print
In business, it’s a really good idea to use your print materials (business cards, letterhead, posters, postcards, signage, etc.) to draw attention to your Facebook, Twitter, YouTube and other social media presences. After all, it’s just one more way to get more followers tuning into your brand. Here are a couple of tips when displaying your social…
Read MoreHow to Use the Social Media Big 5
If you are an entrepreneur owner using social media to promote your business, you need to know about the Social Media Big 5. Different digital marketers are going to have varying opinions, but for the most part, the majority will agree the Big 5 are: Facebook, Twitter, LinkedIn, YouTube and Instagram. If you’re wondering about…
Read MoreWhy Entrepreneurs Need YouTube
If you’re an entrepreneur and wondering if you should use YouTube to market your business, consider these facts: YouTube will make it easier for potential clients to find you YouTube is the world’s second largest search engine. And placing second isn’t bad considering it only falls behind Google. YouTube also happens to be owned by…
Read MoreSocial Media and the "Popularity Myth"
One of the most popular burning questions I get from new social media clients is: “Can you get me more followers?” The answer, of course, is “yes” but it comes with a “but.” Specifically: “Yes, I can get you more followers, but you don’t want more followers. What you want is more of the right…
Read More4 Questions to Kick-Start Your Business's Social Media Strategy
Holy Hashtags, Batman… can you believe it’s already December? This time of year, while normal people are wondering what to buy and what to eat and who to avoid over the holidays, small business owners and solo-preneurs are likely starting to think about what they can do to drum up more business. Re-vamping your social…
Read MoreWhat Makes Volvo's #EpicSplit So Darn Epic?
Unless you’ve been living under a Volvo the past week, you’ve no doubt seen the auto manufacturer’s recent viral video, Epic Split. The short video features seasoned martial arts film star Jean-Claude Van Damme doing the splits between two (backwards!) moving trucks and has so far earned over 50 million hits on YouTube. It’s been…
Read More4 Reasons Even Puny Small Businesses Need Websites
According to HubSpot, 40% of small and medium businesses don’t have websites. And while I know it’s tempting to cut corners and cut costs when you’re building a small business… that’s crazy! Seriously, anything short of a lemonade stand needs a website. Here’s why: 1) It’s how people buy. They hear about you at some…
Read More5 Tips for Health and Wellness Professionals Using Social Media
We’re in an age where the general public is hungry for free health advice. So it’s no surprise I’m seeing an increasing number of health and wellness professionals interested in stepping up their social media presences. After all, social media offers a grand opportunity for health pros (such as chiropractors, naturopaths, physiotherapists, psychotherapists, nutritionists, skincare…
Read More7 Things Business Owners Need to Know About YouTube
When I tell my clients they should consider putting their web videos on YouTube, I often get some mixed reactions. After all, how can something famous for “cat playing piano” videos be taken seriously as a marketing device? Well, surprise! YouTube is much more than just a video player where you can catch up on…
Read More3 Reasons To Make A "How To" Video
Not only is the ‘how to’ video category the fastest growing category on YouTube (according to Jeff Bullas’ excellent blog), “how to” videos are great for business. Here are 3 reasons why your business website will benefit by having a “how to” video: 1. Position Yourself As an Expert – It’s one thing to know…
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