Blog
How to Get More Reach on Facebook
Those of you with Facebook pages may have noticed that when you are logged in, Facebook will indicate your “organic reach” under each of your posts: it will say something like “101 people saw this post.” According to Facebook, Organic Reach is the number of unique people, fans or non-fans, who saw any content about…
Read More6 Ways to Get More Twitter Followers
This week’s question comes from professional organizer Karen Pivnick of Topcat Relocation Transition Solutions: “How do I get more Twitter followers?” First, I want to remind Karen and everyone reading this that as a business owner, when you’re trying to get more Twitter followers, your focus should always be on quality and not quantity. Your…
Read More4 Ways Business Owners Can Get More Out of LinkedIn
This week’s question comes from clinic-owner, chiropractor, and blogger extraordinaire Dr. James Fung of Ask Dr. James fame: “How do I get more out of LinkedIn? I get many invitations to connect, and I often accept, but now what do I do?” LinkedIn was created primarily to serve as an online resume service, for people…
Read MoreNeed Blog Ideas? Ask Your Followers!
It’s happened to all of us: we want to blog often but there are times when we get stuck for fresh ideas. There may be days when you say to yourself, “I have already written about everything.” Well, I’m here to tell you that even though it may sometimes seem that way, it’s very unlikely…
Read MoreWho's on Twitter?
Question of the Week: “Who’s on Twitter, demographic-wise?” (Asked by: Adam O’Neil of Sunlife Financial). If you’re thinking of using Twitter for business, and you’re a “numbers guy” like Adam, you might be interested in some demographics published by the Pew Research Center. According to the study: Some 15% of online adults1 use Twitter as…
Read More7 Things Business Owners Need to Know About YouTube
When I tell my clients they should consider putting their web videos on YouTube, I often get some mixed reactions. After all, how can something famous for “cat playing piano” videos be taken seriously as a marketing device? Well, surprise! YouTube is much more than just a video player where you can catch up on…
Read More3 Reasons To Make A "How To" Video
Not only is the ‘how to’ video category the fastest growing category on YouTube (according to Jeff Bullas’ excellent blog), “how to” videos are great for business. Here are 3 reasons why your business website will benefit by having a “how to” video: 1. Position Yourself As an Expert – It’s one thing to know…
Read More3 Paths to Good Twitter Karma
Twitter Karma: If you do nice things for people on Twitter, nice things will happen to you. You give a little, you get a little. So here are 3 easy, nice things you can do for others on Twitter that will not only make you feel good (unless you’re a jerk), but will also likely…
Read More5 Marketing Video Mistakes
I recently spoke at a networking event about Marketing Video Mistakes… listen to audio clips by clicking on the links below! Marketing Video Mistake #1 Marketing Video Mistake #2 You’ve made the decision to create a marketing video… that’s a smart move! But here are 5 common mistakes you’ll want to avoid: 1. Your video…
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