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Blog Clog? 5 Ways to Unlock Writer's Block
Blogging for business is a great way to get noticed but sometimes coming up with original content week after week can be difficult. Here are a few tips to combat writer’s block if (and when) it rears its ugly head: 1.Write what you know. Yawn. Not exactly revolutionary. But what might surprise you is #2. (Keep…
Read More10 Reasons to Blog
Are you on the fence about blogging for your business? Here are ten super-fantastic reasons why you should go for it: Blogging improves your website’s SEO (search engine optimization). Search engines (such as Google) prefer sites that are constantly being updated with new content as opposed to unchanging, “static” sites. Blogging positions you as an…
Read MoreEmployers CANNOT ask you for your Facebook password… in Canada
There’s been some trouble brewing lately in the wonderful world of social media. It seems some employers feel it is in their right to demand that their employees (or potential employees) surrender their Facebook passwords. Employees socializing on Facebook and other social media during office hours has been a legitimate concern since social media caught…
Read More4 Ways to Use Video to Promote Your Event
If part of your business entails planning events (networking soirees, launches, seminars, performances, unveilings, drum circles, quilting bees, you name it), consider hiring a professional crew to capture your next event on video. A well-crafted video will not only make viewers realize you planned an excellent event, but more importantly, it will make them want…
Read MoreKony 2012 is a Lesson in Viral Video Marketing
Last week, the charity Invisible Children unleashed their viral video, Kony 2012. If you haven’t yet seen the 30-minute documentary, you’ve probably at least heard of it by now: so far, the video has received over 74 million hits on YouTube and has raised over $5 million. While all this unprecedented attention has garnered some…
Read MoreMarketing Your Business With a Facebook Page? Better Get Ready for Timeline!
Heads up! Remember when Facebook changed the look of your wall and profile by introducing Timeline a little while ago? Still shook up about it? Well, hold onto your apps because Facebook Timeline for Pages will soon be kicking in. For now, you have a choice to opt in for the new Timeline look. But…
Read MoreWhat's the point of Twitter #Hashtags?
I’ve noticed that many of my social media clients who are just starting out on Twitter are completely perplexed by hashtags: “What’s a hashtag and when do I use them?” Here’s a quick rundown: this is a hashtag symbol: “#” anyone can use the hashtag; all you have to do is type the “#” symbol…
Read More6 Reasons Your Site Needs Video
Anyone with a successful website knows that content is king. Posting articles is fantastic, but don’t forget photographs and audio links and especially don’t forget about video. What’s that, you say? Why complicate your life with web video? Here are just a couple of reasons why you need to add video to your website: Search engines…
Read MoreExplaining Social Media With (Too Many?) Donuts
You’ve likely seen the “Social Media Explained With Donuts” chart that’s been circulating around the web lately. Jokes aside, this gag is more than just hilarious. It also points out that there are a LOT of social media venues for you to explore. So many, that it can be very overwhelming. As a social media coach,…
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