Blog

4 Questions to Kick-Start Your Business's Social Media Strategy

By nsndm001 | Dec 1, 2013

Holy Hashtags, Batman… can you believe it’s already December? This time of year, while normal people are wondering what to buy and what to eat and who to avoid over the holidays, small business owners and solo-preneurs are likely starting to think about what they can do to drum up more business. Re-vamping your social…

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What Makes Volvo's #EpicSplit So Darn Epic?

By nsndm001 | Nov 25, 2013

Unless you’ve been living under a Volvo the past week, you’ve no doubt seen the auto manufacturer’s recent viral video, Epic Split. The short video features seasoned martial arts film star Jean-Claude Van Damme doing the splits between two (backwards!) moving trucks and has so far earned over 50 million hits on YouTube. It’s been…

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"2 out of 3 Canadians use social media DAILY" – and other reasons your business needs an online presence

By nsndm001 | Nov 17, 2013

According to a recent video entitled “The Internet Revolution” put out by BDC (Business Development Bank of Canada), only 17% of businesses have an online presence, despite the fact that: * 84% of Canadians are connected to the Internet * 2 out of 3 Canadians use social media DAILY * over 50% of Canadian own…

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4 Reasons Even Puny Small Businesses Need Websites

By nsndm001 | Nov 3, 2013

According to HubSpot, 40% of small and medium businesses don’t have websites. And while I know it’s tempting to cut corners and cut costs when you’re building a small business… that’s crazy! Seriously, anything short of a lemonade stand needs a website. Here’s why: 1) It’s how people buy. They hear about you at some…

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How to Auto-Schedule Your Social Media Without Looking Like a Jerk

By nsndm001 | Oct 27, 2013

Business owners are busy, so dedicating even just 15 minutes a day to social media updates can seem overwhelming. While it’s always better to be “live” with your Tweeting, Facebook-ing and LinkedIn-ing, let’s be practical. There comes a point where you may have to consider *shudder!* auto-scheduling. Personally, I use HootSuite to schedule my social…

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Face-Melting Twitter Statistics You Need to Think About

By nsndm001 | Oct 13, 2013

Many entrepreneurs who use social media to promote their businesses are quick to dismiss Twitter. I think it’s because Twitter has a funny name. And it can be a little cutesy-pie: what with its blue bird logo, mystifying lingo, and 140-character limit. But on a more practical level, Twitter does have a reputation of being…

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How to Launch Your New Blog When Money Is Tight

By nsndm001 | Oct 8, 2013

So you’ve decided to blog for your small business… Congratulations! Blogging is a killer way to engage potential clients and position yourself as an expert in your industry. But wait, you’re an entrepreneur, just starting out and you have limited resources. No worries, here are 4 tips to consider before launching your brilliant blog on…

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3 Ways Entrepreneurs Needlessly Freak Out Over Social Media

By nsndm001 | Sep 30, 2013

If you’re an entrepreneur and feeling somewhat overwhelmed by the idea of using social media to market your business, you may just be putting too much pressure on yourself. So breathe a sigh of relief and ask yourself if you’re spinning your wheels with one of these common social media mistakes: 1) Trying to do…

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What's the Point of Twitter? 5 Reasons Why You Should Tweet for Business

By nsndm001 | Sep 21, 2013

I’m always knocked off my feet when a small business owner asks me, “What’s the point of Twitter?” What’s even crazier is how often I get asked this. Maybe I take it a bit too personally because Twitter is my absolute favourite social media outlet: I love how it’s concise and simple and to the…

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