Posts Tagged ‘Marketing’
Does Your Social Media Strategy Need a Wake-Up Call?
Not sure if your small business’s social media campaign is hitting its mark? Consider giving your social media marketing strategy a wake-up call by asking a few simple questions: Do you have a goal? It all starts with a goal. What are you trying to gain with your company’s Facebook page or Twitter feed? Hint:…
Read More4 Realities of Small Business Blogging
If you maintain a blog for your small business, pat yourself on the back. After all, according to the fine researchers at HubSpot: Companies that blog have 55% more website visitors B2C companies that blog get 88% more leads per month than companies that don’t B2B companies that blog get 67% more leads per month…
Read MoreCreate an Unstoppable Email Marketing Super Team
Putting out an amazing email newsletter on a regular basis is a great way to market your small business, but for the entrepreneur with limited time and resources, it can feel like a heavy commitment. Let’s say you want to publish an email newsletter twice a month. That means every two weeks you need to:…
Read More57% of Small Businesses in Canada Use Social Media
In case you were wondering if using social media to market businesses was just a passing fad, check out this report from BMO Financial Group: The majority of small business owners (57 per cent) use social media – up from 40 per cent in 2012 Half of all businesses (46 per cent) use social media…
Read MoreWho Should Blog for Business?
In ancient times (during the dark ages before blogging and social media were mainstream) business owners attracted customers with, “this is what I have to sell.” In modern times, business owners attract customers with, “this is what I have to teach.” So you should blog if: you’re an entrepreneur and you’re not living in the…
Read MoreHow to Launch Your New Blog When Money Is Tight
So you’ve decided to blog for your small business… Congratulations! Blogging is a killer way to engage potential clients and position yourself as an expert in your industry. But wait, you’re an entrepreneur, just starting out and you have limited resources. No worries, here are 4 tips to consider before launching your brilliant blog on…
Read More5 Marketing Video Mistakes [audio clips]
I recently spoke at a networking event about Marketing Video Mistakes… listen to audio clips by clicking on the links below! Marketing Video Mistake #1 Marketing Video Mistake #2 You’ve made the decision to create a marketing video… that’s a smart move! But here are 5 common mistakes you’ll want to avoid: 1. Your video…
Read More4 Reasons to Use Neighbourhood Twitter Hashtags
If you’re an avid Twitter user, you’ve likely used hashtags. But have you ever done a quick search to see if your neighbourhood has a popular hashtag that might benefit you when you are tweeting about your business? For example in my area, some popular neighbourhood hashtags include: #JunctionTO #Roncesvalles #HighPark and #Toronto. Here are…
Read More3 Ways to Get More Video Views
Marketing your product or service with a web video is a cost-effective way to get your message out there. That is, if you can get people to watch your video. Here are three ways to get your video more views: 1. Support your video with a social media push Don’t just assume your video is…
Read MoreDifficulty Uploading to YouTube? Here's a Troubleshooting List
YouTube has certainly made it easy for you to share video content with the rest of the world, but you may encounter technical difficulties while uploading your videos once in a while. Hey, we all do. Here’s a quick and handy troubleshoot list if you get stuck: Is your file too large? Even if it…
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