Favorite Five – Recommended Wisdom To Get You Through The Week

So this is exciting… I’m starting a new feature on my blog! It’s called “Favorite Five – Recommended Wisdom to Get You Through the Week.” I’m going to share new articles, videos, memes, etc. from content creators I believe have something of value to offer the entrepreneurs, marketers, bloggers, learners and renegades that typically follow…

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What's the Ideal Length for a Blog Post?

Small business blogs come in all shapes and sizes, which leaves many new bloggers wondering, “what is the ideal length for a blog post?” The answer… There is no ideal length. First and foremost, your post needs to be as long as it takes to get a compelling message across. That’s it. As long as…

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Why Share Other People's Social Media Content?

As an entrepreneur using Facebook, Twitter and other social media for marketing purposes, your major concern should be coming up with awesome original content to share with your followers. But don’t forget about sharing other people’s content too. Sharing other people’s content is good for you, good for them, good for your followers, and just…

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How to Blog More Efficiently

While maintaining a blog for your small business reaps tons of rewards, I’m not going to lie – blogging with consistency can feel like a monumental task at times. After all, we’re small business owners, we have a lot going on. So how do we manage this massive task week after week, when inspiration, creativity,…

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Reluctant Blogger, What's Holding You Back?

When I was six, I was introduced to the deep end of a swimming pool. As I stood there by the edge of the pool for what seemed like a REALLY long time, I must have imagined every possible thing that could have gone horribly wrong by jumping in. Eventually, someone pushed me in and…

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Email Marketing and Spam Laws in Canada

This post is about two of my favorite things: spam and the law. Haha! Ok, but seriously now… Small business owners who use email as a marketing tool will want to pay close attention to Canada’s Anti-Spam legislation, the majority of which comes into force on July 1, 2014. Now I’m no lawyer (and we…

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When is the BEST Time to Post on Facebook?

If you’re posting on Facebook for your small business, then you’ve undoubtedly wondered, “When is the best time of day to post my incredibly valuable content on Facebook?” And if you’ve wondered this, you’ve probably Googled this question and done some investigating on the subject already. And if you’ve done some research, you’ve probably noticed…

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Who Should Blog for Business?

In ancient times (during the dark ages before blogging and social media were mainstream) business owners attracted customers with, “this is what I have to sell.” In modern times, business owners attract customers with, “this is what I have to teach.” So you should blog if: you’re an entrepreneur and you’re not living in the…

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How Often Should You Blog?

If you Google  “how often should I post on my blog?”, you’re going to get a ton of conflicting theories and no real answer. Go ahead and check, I’ll wait. … While there is no definitive answer when it comes to business blogging, here are some thoughts you can keep in mind when deciding how…

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