Who Should Blog for Business?

In ancient times (during the dark ages before blogging and social media were mainstream) business owners attracted customers with, “this is what I have to sell.” In modern times, business owners attract customers with, “this is what I have to teach.” So you should blog if: you’re an entrepreneur and you’re not living in the…

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Social Media and the "Popularity Myth"

One of the most popular burning questions I get from new social media clients is:¬† “Can you get me more followers?” The answer, of course, is “yes” but it comes with a “but.” Specifically: “Yes, I can get you more followers, but you don’t want more followers. What you want is more of the right…

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How to Get More Reach on Facebook

Those of you with Facebook pages may have noticed that when you are logged in, Facebook will indicate your “organic reach” under each of your posts: it will say something like “101 people saw this post.” According to Facebook, Organic Reach is the number of unique people, fans or non-fans, who saw any content about…

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6 Ways to Get More Twitter Followers

This week’s question comes from professional organizer¬† Karen Pivnick of Topcat Relocation Transition Solutions: “How do I get more Twitter followers?” First, I want to remind Karen and everyone reading this that as a business owner, when you’re trying to get more Twitter followers, your focus should always be on quality and not quantity. Your…

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4 Ways Business Owners Can Get More Out of LinkedIn

This week’s question comes from clinic-owner, chiropractor, and blogger extraordinaire Dr. James Fung of Ask Dr. James fame: “How do I get more out of LinkedIn? I get many invitations to connect, and I often accept, but now what do I do?” LinkedIn was created primarily to serve as an online resume service, for people…

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3 Paths to Good Twitter Karma

Twitter Karma: If you do nice things for people on Twitter, nice things will happen to you. You give a little, you get a little. So here are 3 easy, nice things you can do for others on Twitter that will not only make you feel good (unless you’re a jerk), but will also likely…

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5 Marketing Video Mistakes [audio clips]

I recently spoke at a networking event about Marketing Video Mistakes… listen to audio clips by clicking on the links below! Marketing Video Mistake #1 Marketing Video Mistake #2 You’ve made the decision to create a marketing video… that’s a smart move! But here are 5 common mistakes you’ll want to avoid: 1. Your video…

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4 Reasons to Use Neighbourhood Twitter Hashtags

If you’re an avid Twitter user, you’ve likely used hashtags. But have you ever done a quick search to see if your neighbourhood has a popular hashtag that might benefit you when you are tweeting about your business? For example in my area, some popular neighbourhood hashtags include: #JunctionTO #Roncesvalles #HighPark and #Toronto. Here are…

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Are your social media links going where you think they're going?

Have you ever clicked on a business’s “Follow Me on Facebook!” link, only to be taken to your own Facebook account? Or to Facebook’s homepage? Or to something even more confusing? How does this happen? In many cases, the person who created the link was logged into their own Facebook account at the time, so…

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3 Ways to Get More Video Views

Marketing your product or service with a web video is a cost-effective way to get your message out there. That is, if you can get people to watch your video. Here are three ways to get your video more views: 1. Support your video with a social media push Don’t just assume your video is…

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