Posts Tagged ‘Social media’
How to Get More Reach With Your Facebook Event
Using social media to promote your small business’s event? Creating a Facebook Event for your launch party, workshop, seminar, bootcamp, activity, book-signing, class, screening, networking event, performance, or what-have-you is a great way to spread the word and get people out. So here area few pointers to help you get more reach out of your…
Read MoreHow to be Amazing at Email Marketing
In a world of Facebook, Twitter, and blogs, using email to market your small business may seem about as archaic as using a courier pigeon these days. But don’t underestimate the power of a really carefully thought out e-newsletter or email campaign. After all: there are always going to be those “old-school people” who prefer…
Read More57% of Small Businesses in Canada Use Social Media
In case you were wondering if using social media to market businesses was just a passing fad, check out this report from BMO Financial Group: The majority of small business owners (57 per cent) use social media – up from 40 per cent in 2012 Half of all businesses (46 per cent) use social media…
Read MoreHow to Use Hashtags
Hashtags (those hyperlinks symbolized with a “#”) pop up all over the place in social media, but are most common on Twitter and Instagram. They are used to organize conversations; when you click on them, you’ll see recent posts carrying the same hashtag, so that you can eavesdrop on or take part in a live…
Read MoreWho Should Blog for Business?
In ancient times (during the dark ages before blogging and social media were mainstream) business owners attracted customers with, “this is what I have to sell.” In modern times, business owners attract customers with, “this is what I have to teach.” So you should blog if: you’re an entrepreneur and you’re not living in the…
Read MoreMind-Blowing Statistics to Get You Business Blogging!
Need a kick in the pants to get started on that business blog? Here are some pants-kicking statistics to get you moving! Companies that blog have 55% more website visitors (HubSpot) B2C companies that blog get 88% more leads per month than companies that don’t (HubSpot) B2B companies that blog get 67% more leads per…
Read MoreBlog Got You Bogged Down? 5 Reasons to Hire a Ghost Writer
Many small business owners agree that blogging is great for business. After all, a well-written, properly targeted blog can: be launched and maintained for little to no expense be used to position yourself as a credible expert in your industry attract and convert new leads attract the attention of referral partners keep clients and prospects…
Read MoreHACKED!? What To Do If Your Twitter Gets Compromised
Has this ever happened to you? You innocently log onto Twitter and suddenly you notice several spammy tweets that you don’t remember posting. You’ve also apparently sent out direct messages to all your followers leading them on with suspicious links. Or you’re suddenly following some questionable tweeters. How puzzling. You feel like that guy in…
Read MoreSocial Media and the "Popularity Myth"
One of the most popular burning questions I get from new social media clients is: “Can you get me more followers?” The answer, of course, is “yes” but it comes with a “but.” Specifically: “Yes, I can get you more followers, but you don’t want more followers. What you want is more of the right…
Read More4 Questions to Kick-Start Your Business's Social Media Strategy
Holy Hashtags, Batman… can you believe it’s already December? This time of year, while normal people are wondering what to buy and what to eat and who to avoid over the holidays, small business owners and solo-preneurs are likely starting to think about what they can do to drum up more business. Re-vamping your social…
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