Posts Tagged ‘Social media’
How to Use LinkedIn Like an Entrepreneur
LinkedIn is like the designated driver of social media. As small business owners, we’re glad to have it, but… boring. The thing to remember about LinkedIn is that it was originally created for job-seekers, not entrepreneurs. So if you’ve experienced frustration promoting your small business on LinkedIn, try to be a bit forgiving. Should you…
Read MoreDoes Your Social Media Strategy Need a Wake-Up Call?
Not sure if your small business’s social media campaign is hitting its mark? Consider giving your social media marketing strategy a wake-up call by asking a few simple questions: Do you have a goal? It all starts with a goal. What are you trying to gain with your company’s Facebook page or Twitter feed? Hint:…
Read MoreIs Instagram the Next Big Marketing Thing?
If you’re a social media nerd, you’ve probably heard by now that Instagram has more monthly active users than Twitter. And if you’re a social media nerd, you also know this is pretty huge news. If you’re a small business owner, it might mean that it’s time to consider including Instagram in your social media…
Read More4 Realities of Small Business Blogging
If you maintain a blog for your small business, pat yourself on the back. After all, according to the fine researchers at HubSpot: Companies that blog have 55% more website visitors B2C companies that blog get 88% more leads per month than companies that don’t B2B companies that blog get 67% more leads per month…
Read MoreWhy Share Other People's Social Media Content?
As an entrepreneur using Facebook, Twitter and other social media for marketing purposes, your major concern should be coming up with awesome original content to share with your followers. But don’t forget about sharing other people’s content too. Sharing other people’s content is good for you, good for them, good for your followers, and just…
Read More3 Harsh Truths About Social Media Marketing
If you’re a small business owner getting ready to launch (or re-launch) a social media marketing campaign, get ready for a roller-coaster ride of emotions. At first you may think, “Hey, social media is free and easy, what could possibly go wrong?” And then reality sets in. Harsh, harsh reality. To avoid some heartache, be…
Read MoreSize Matters: Updated Social Media Image Specs
Heads up! Facebook is rolling out a new look this month. If your business is on Facebook, you’ll want to make sure your images (profile, cover, previews, app icons, etc.) meet the right specifications so that they look their best. It’s a little thing, but it goes a long way in giving your business a…
Read MoreReluctant Blogger, What's Holding You Back?
When I was six, I was introduced to the deep end of a swimming pool. As I stood there by the edge of the pool for what seemed like a REALLY long time, I must have imagined every possible thing that could have gone horribly wrong by jumping in. Eventually, someone pushed me in and…
Read MoreEmail Marketing and Spam Laws in Canada
This post is about two of my favorite things: spam and the law. Haha! Ok, but seriously now… Small business owners who use email as a marketing tool will want to pay close attention to Canada’s Anti-Spam legislation, the majority of which comes into force on July 1, 2014. Now I’m no lawyer (and we…
Read MoreCreate an Unstoppable Email Marketing Super Team
Putting out an amazing email newsletter on a regular basis is a great way to market your small business, but for the entrepreneur with limited time and resources, it can feel like a heavy commitment. Let’s say you want to publish an email newsletter twice a month. That means every two weeks you need to:…
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