Posts Tagged ‘Social media’
How to Use Hashtags in Instagram
These days, more and more entrepreneurs are using Instagram to market their businesses. And with good reason. With 500 million monthly active users, the rise of Instagram is undeniable. More importantly, engagement on Instagram is better than engagement on Facebook and Twitter combined. What does this mean for business owners? It means that even if…
Read MoreHow to Write a Controversial Blog Without Embarrassing Your Business
The most interesting blogs are opinionated and spark controversy and conversation. It’s difficult to write a controversial blog when you write for business. For the business blogger, if you’re too controversial, you run the risk of alienating your audience. However, if you’re too middle-of-the-road, you run the risk of being boring… and then alienating your…
Read More5 Social Media Marketing Myths BUSTED
When it comes to social media marketing, every entrepreneur has their own theories. Some of these theories are just pure fiction. I feel that most misconceptions about social media marketing come from business owners who are just looking for an excuse to not engage in social media, for whatever reasons they might have: they might…
Read More“What Do I Write About!?” How To Find Topics For Your Blog
Writer’s block happens to all of us. And it bites. If you are a blogger, and particularly if you are an entrepreneur who blogs as a way to promote your business, writer’s block can be particularly terrifying. For the blogging business person, writer’s block is a literal halt to a marketing strategy, which of course…
Read MoreHow (Some) Social Media Marketing Agencies Try to Screw You
If you are an entrepreneur whose business has reached a point where it makes sense to outsource your social media marketing, congratulations! Delegating your business’s social media marketing is a wise decision if you need to free up some of your own time, or if you would rather someone with more expertise in the area…
Read MoreWhat To Do BEFORE You Launch Your Business On Social Media
I love hearing from entrepreneurs who are eager to launch social media campaigns for their businesses. “Get me on Facebook.” “I want to be a YouTube sensation.” “My company should be dominating Instagram.” They just want to get started. Like… now. Yesterday, even. And while it’s hard to say “hold on a minute” when faced…
Read MoreWhy Introverted Entrepreneurs Are Great At Social Media
If you’re an introverted entrepreneur, you may sometimes feel like a misfit in the world of business. Especially since the usual roles that an entrepreneur plays day-to-day (marketer, salesperson, leader, networker) tend to be more commonly attributed to extroverts, not so much introverts. After all, extroverts tend to be more outgoing, outspoken, demonstrative and expressive.…
Read MoreWhy Entrepreneurs Need YouTube
If you’re an entrepreneur and wondering if you should use YouTube to market your business, consider these facts: YouTube will make it easier for potential clients to find you YouTube is the world’s second largest search engine. And placing second isn’t bad considering it only falls behind Google. YouTube also happens to be owned by…
Read MoreHow to Use Twitter Like an Entrepreneur
When it comes to Twitter, do your tweets soar like eagles or tank like turkeys? For all its simplicity, Twitter still seems to mystify a lot of entrepreneurs who want to use it to promote their businesses. So what separates the excellent tweets from the duds? Amazing content above anything else, but remember these guidelines…
Read MoreProtect the Cow: How to Give Great Content Without Giving It ALL Away
It’s no secret to small business owners that offering quality content on blogs, social media and via email is a reliable way to build a fan-base of clients and potential clients. And now that content is available everywhere, be it in the form of written articles, podcasts, videos, images etc., it’s become expected that you…
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