Why Share Other People's Social Media Content?

As an entrepreneur using Facebook, Twitter and other social media for marketing purposes, your major concern should be coming up with awesome original content to share with your followers. But don’t forget about sharing other people’s content too. Sharing other people’s content is good for you, good for them, good for your followers, and just…

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4 Super Easy Ways to Kickstart Your Small Business Marketing

If you’re thinking of rejuvenating your small business marketing efforts, here are some ideas that will help kickstart things: get to some networking events and grow your referral marketing team brush up on social media and improve your online presence and engagement launch (or re-launch) a blog that will help position you as an expert…

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How to Blog More Efficiently

While maintaining a blog for your small business reaps tons of rewards, I’m not going to lie – blogging with consistency can feel like a monumental task at times. After all, we’re small business owners, we have a lot going on. So how do we manage this massive task week after week, when inspiration, creativity,…

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Email Marketing and Spam Laws in Canada

This post is about two of my favorite things: spam and the law. Haha! Ok, but seriously now… Small business owners who use email as a marketing tool will want to pay close attention to Canada’s Anti-Spam legislation, the majority of which comes into force on July 1, 2014. Now I’m no lawyer (and we…

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Who Should Blog for Business?

In ancient times (during the dark ages before blogging and social media were mainstream) business owners attracted customers with, “this is what I have to sell.” In modern times, business owners attract customers with, “this is what I have to teach.” So you should blog if: you’re an entrepreneur and you’re not living in the…

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Mind-Blowing Statistics to Get You Business Blogging!

Need a kick in the pants to get started on that business blog? Here are some pants-kicking statistics to get you moving! Companies that blog have 55% more website visitors (HubSpot) B2C companies that blog get 88% more leads per month than companies that don’t (HubSpot) B2B companies that blog get 67% more leads per…

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Blog Got You Bogged Down? 5 Reasons to Hire a Ghost Writer

Many small business owners agree that blogging is great for business. After all, a well-written, properly targeted blog can: be launched and maintained for little to no expense be used to position yourself as a credible expert in your industry attract and convert new leads attract the attention of referral partners keep clients and prospects…

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Need Blog Ideas? Ask Your Followers!

It’s happened to all of us: we want to blog often but there are times when we get stuck for fresh ideas. There may be days when you say to yourself, “I have already written about everything.” Well, I’m here to tell you that even though it may sometimes seem that way, it’s very unlikely…

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