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4 Questions to Kick-Start Your Business's Social Media Strategy
Holy Hashtags, Batman… can you believe it’s already December? This time of year, while normal people are wondering what to buy and what to eat and who to avoid over the holidays, small business owners and solo-preneurs are likely starting to think about what they can do to drum up more business. Re-vamping your social…
Read MoreWhat Makes Volvo's #EpicSplit So Darn Epic?
Unless you’ve been living under a Volvo the past week, you’ve no doubt seen the auto manufacturer’s recent viral video, Epic Split. The short video features seasoned martial arts film star Jean-Claude Van Damme doing the splits between two (backwards!) moving trucks and has so far earned over 50 million hits on YouTube. It’s been…
Read More"2 out of 3 Canadians use social media DAILY" – and other reasons your business needs an online presence
According to a recent video entitled “The Internet Revolution” put out by BDC (Business Development Bank of Canada), only 17% of businesses have an online presence, despite the fact that: * 84% of Canadians are connected to the Internet * 2 out of 3 Canadians use social media DAILY * over 50% of Canadian own…
Read More4 Reasons Even Puny Small Businesses Need Websites
According to HubSpot, 40% of small and medium businesses don’t have websites. And while I know it’s tempting to cut corners and cut costs when you’re building a small business… that’s crazy! Seriously, anything short of a lemonade stand needs a website. Here’s why: 1) It’s how people buy. They hear about you at some…
Read MoreHow to Auto-Schedule Your Social Media Without Looking Like a Jerk
Business owners are busy, so dedicating even just 15 minutes a day to social media updates can seem overwhelming. While it’s always better to be “live” with your Tweeting, Facebook-ing and LinkedIn-ing, let’s be practical. There comes a point where you may have to consider *shudder!* auto-scheduling. Personally, I use HootSuite to schedule my social…
Read MoreFace-Melting Twitter Statistics You Need to Think About
Many entrepreneurs who use social media to promote their businesses are quick to dismiss Twitter. I think it’s because Twitter has a funny name. And it can be a little cutesy-pie: what with its blue bird logo, mystifying lingo, and 140-character limit. But on a more practical level, Twitter does have a reputation of being…
Read MoreHow to Launch Your New Blog When Money Is Tight
So you’ve decided to blog for your small business… Congratulations! Blogging is a killer way to engage potential clients and position yourself as an expert in your industry. But wait, you’re an entrepreneur, just starting out and you have limited resources. No worries, here are 4 tips to consider before launching your brilliant blog on…
Read More3 Ways Entrepreneurs Needlessly Freak Out Over Social Media
If you’re an entrepreneur and feeling somewhat overwhelmed by the idea of using social media to market your business, you may just be putting too much pressure on yourself. So breathe a sigh of relief and ask yourself if you’re spinning your wheels with one of these common social media mistakes: 1) Trying to do…
Read MoreWhat's the Point of Twitter? 5 Reasons Why You Should Tweet for Business
I’m always knocked off my feet when a small business owner asks me, “What’s the point of Twitter?” What’s even crazier is how often I get asked this. Maybe I take it a bit too personally because Twitter is my absolute favourite social media outlet: I love how it’s concise and simple and to the…
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