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Reluctant Blogger, What's Holding You Back?
When I was six, I was introduced to the deep end of a swimming pool. As I stood there by the edge of the pool for what seemed like a REALLY long time, I must have imagined every possible thing that could have gone horribly wrong by jumping in. Eventually, someone pushed me in and…
Read MoreEmail Marketing and Spam Laws in Canada
This post is about two of my favorite things: spam and the law. Haha! Ok, but seriously now… Small business owners who use email as a marketing tool will want to pay close attention to Canada’s Anti-Spam legislation, the majority of which comes into force on July 1, 2014. Now I’m no lawyer (and we…
Read MoreCreate an Unstoppable Email Marketing Super Team
Putting out an amazing email newsletter on a regular basis is a great way to market your small business, but for the entrepreneur with limited time and resources, it can feel like a heavy commitment. Let’s say you want to publish an email newsletter twice a month. That means every two weeks you need to:…
Read MoreHow to Get More Reach With Your Facebook Event
Using social media to promote your small business’s event? Creating a Facebook Event for your launch party, workshop, seminar, bootcamp, activity, book-signing, class, screening, networking event, performance, or what-have-you is a great way to spread the word and get people out. So here area few pointers to help you get more reach out of your…
Read MoreHow to be Amazing at Email Marketing
In a world of Facebook, Twitter, and blogs, using email to market your small business may seem about as archaic as using a courier pigeon these days. But don’t underestimate the power of a really carefully thought out e-newsletter or email campaign. After all: there are always going to be those “old-school people” who prefer…
Read MoreWhen is the BEST Time to Post on Facebook?
If you’re posting on Facebook for your small business, then you’ve undoubtedly wondered, “When is the best time of day to post my incredibly valuable content on Facebook?” And if you’ve wondered this, you’ve probably Googled this question and done some investigating on the subject already. And if you’ve done some research, you’ve probably noticed…
Read MoreGetty Images Now Offering Free Stock Photos For Blogs
Bloggers! Don’t you hate it when you’ve written the perfect piece for your blog, only to have to tarnish it with some cheesy-but-free-to-use clip art? You could always just not include a photo… but on top of limiting your SEO, your blog just won’t be as eye-catching. While there’s always the option of taking your…
Read More7 Reasons Your Business Needs A Facebook Page (not a Profile)
If you’re thinking of using Facebook to promote your business, you should be thinking of setting up a Facebook Page, that operates separately from your personal Profile. Here are 7 reasons to create a Facebook Page for your business: 1) Because you have to. It’s a Facebook rule. You can’t blatantly use a Profile to…
Read MoreUsing Picture Quotes on Facebook
If you’re on Facebook, especially for business, you’ve likely noticed the abundance of inspirational Picture Quotes in your stream. You know the ones I’m talking about… While Picture Quotes often get a bad rap for being overused, cliche and doing little more that contributing to white noise, they continue to be freakishly popular. That’s because,…
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