Blog
4 Super Easy Ways to Kickstart Your Small Business Marketing
If you’re thinking of rejuvenating your small business marketing efforts, here are some ideas that will help kickstart things: get to some networking events and grow your referral marketing team brush up on social media and improve your online presence and engagement launch (or re-launch) a blog that will help position you as an expert…
Read MoreHow to Blog More Efficiently
While maintaining a blog for your small business reaps tons of rewards, I’m not going to lie – blogging with consistency can feel like a monumental task at times. After all, we’re small business owners, we have a lot going on. So how do we manage this massive task week after week, when inspiration, creativity,…
Read MoreHas CASL Killed Your Email Marketing List?
Now that Canada’s Anti-Spam Legislation (CASL) has been unleashed, I have had several small business owners and email marketers asking me if the email lists they’ve been nurturing over the past few years are now considered illegal because they haven’t received what CASL considers to be Express Consent. Express Consent is defined by the Government…
Read MoreHow To Grow Your Email List Using Facebook
Are you a small business owner? Do you send email newsletters as part of your marketing strategy? Do you use Constant Contact to manage your email list and publish your e-newletter? Are you also on Facebook? If you answered yes to all of the above… you’re amazing. Did you also know that you can combine…
Read MoreSize Matters: Updated Social Media Image Specs
Heads up! Facebook is rolling out a new look this month. If your business is on Facebook, you’ll want to make sure your images (profile, cover, previews, app icons, etc.) meet the right specifications so that they look their best. It’s a little thing, but it goes a long way in giving your business a…
Read MoreReluctant Blogger, What's Holding You Back?
When I was six, I was introduced to the deep end of a swimming pool. As I stood there by the edge of the pool for what seemed like a REALLY long time, I must have imagined every possible thing that could have gone horribly wrong by jumping in. Eventually, someone pushed me in and…
Read MoreEmail Marketing and Spam Laws in Canada
This post is about two of my favorite things: spam and the law. Haha! Ok, but seriously now… Small business owners who use email as a marketing tool will want to pay close attention to Canada’s Anti-Spam legislation, the majority of which comes into force on July 1, 2014. Now I’m no lawyer (and we…
Read MoreCreate an Unstoppable Email Marketing Super Team
Putting out an amazing email newsletter on a regular basis is a great way to market your small business, but for the entrepreneur with limited time and resources, it can feel like a heavy commitment. Let’s say you want to publish an email newsletter twice a month. That means every two weeks you need to:…
Read MoreHow to Get More Reach With Your Facebook Event
Using social media to promote your small business’s event? Creating a Facebook Event for your launch party, workshop, seminar, bootcamp, activity, book-signing, class, screening, networking event, performance, or what-have-you is a great way to spread the word and get people out. So here area few pointers to help you get more reach out of your…
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