Posts Tagged ‘small business’
"No School Like Old School" Social Media Marketing
As entrepreneurs, it’s important that we keep up with marketing trends in social media. But it’s also important to remember, particularly if you’re old enough to remember owning a phone that doesn’t take pictures, that when it comes to social media marketing, there’s no school like the old school. If you’re an old school entrepreneur,…
Read MoreWhy Introverted Entrepreneurs Are Great At Social Media
If you’re an introverted entrepreneur, you may sometimes feel like a misfit in the world of business. Especially since the usual roles that an entrepreneur plays day-to-day (marketer, salesperson, leader, networker) tend to be more commonly attributed to extroverts, not so much introverts. After all, extroverts tend to be more outgoing, outspoken, demonstrative and expressive.…
Read MoreWhy Entrepreneurs Need YouTube
If you’re an entrepreneur and wondering if you should use YouTube to market your business, consider these facts: YouTube will make it easier for potential clients to find you YouTube is the world’s second largest search engine. And placing second isn’t bad considering it only falls behind Google. YouTube also happens to be owned by…
Read MoreHow to Use Twitter Like an Entrepreneur
When it comes to Twitter, do your tweets soar like eagles or tank like turkeys? For all its simplicity, Twitter still seems to mystify a lot of entrepreneurs who want to use it to promote their businesses. So what separates the excellent tweets from the duds? Amazing content above anything else, but remember these guidelines…
Read MoreProtect the Cow: How to Give Great Content Without Giving It ALL Away
It’s no secret to small business owners that offering quality content on blogs, social media and via email is a reliable way to build a fan-base of clients and potential clients. And now that content is available everywhere, be it in the form of written articles, podcasts, videos, images etc., it’s become expected that you…
Read MoreHow to Use LinkedIn Like an Entrepreneur
LinkedIn is like the designated driver of social media. As small business owners, we’re glad to have it, but… boring. The thing to remember about LinkedIn is that it was originally created for job-seekers, not entrepreneurs. So if you’ve experienced frustration promoting your small business on LinkedIn, try to be a bit forgiving. Should you…
Read MoreIs Instagram the Next Big Marketing Thing?
If you’re a social media nerd, you’ve probably heard by now that Instagram has more monthly active users than Twitter. And if you’re a social media nerd, you also know this is pretty huge news. If you’re a small business owner, it might mean that it’s time to consider including Instagram in your social media…
Read MoreWhat's the Ideal Length for a Blog Post?
Small business blogs come in all shapes and sizes, which leaves many new bloggers wondering, “what is the ideal length for a blog post?” The answer… There is no ideal length. First and foremost, your post needs to be as long as it takes to get a compelling message across. That’s it. As long as…
Read More4 Realities of Small Business Blogging
If you maintain a blog for your small business, pat yourself on the back. After all, according to the fine researchers at HubSpot: Companies that blog have 55% more website visitors B2C companies that blog get 88% more leads per month than companies that don’t B2B companies that blog get 67% more leads per month…
Read MoreWhy Share Other People's Social Media Content?
As an entrepreneur using Facebook, Twitter and other social media for marketing purposes, your major concern should be coming up with awesome original content to share with your followers. But don’t forget about sharing other people’s content too. Sharing other people’s content is good for you, good for them, good for your followers, and just…
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