"No School Like Old School" Social Media Marketing

As entrepreneurs, it’s important that we keep up with marketing trends in social media.

But it’s also important to remember, particularly if you’re old enough to remember owning a phone that doesn’t take pictures, that when it comes to social media marketing, there’s no school like the old school.Old School Twitter

If you’re an old school entrepreneur, you’ve got an unexpected edge when it comes to promoting your business on Instagram, YouTube, Facebook, Twitter, LinkedIn etc.

Here are a few reasons why:

You know your market.

New school marketers have a death grip on the technology. But old school marketers know that it’s more important that they know their audience. All the Facebooking and pinning on Pinterest isn’t worth a Solid Gold Dancer if you don’t have content that appeals to your market. You can only create content that lights a fire under the right audience if you understand that audience on a deep level.

You know that real relationships take time.

There’s a prevalent misconception that the immediacy of social media translates to an immediacy in closing a sale. Not true.

When it comes to business relationships, you have to have patience. Back in the day, networking events, golf games, and coffee meetups weren’t considered a waste of time if you didn’t walk out with a closed deal. It was understood that these were stepping stones to real relationships that would lead to business down the road.

Using the same logic, you can’t expect to make a sale the first time someone likes your blog post or follows you on Facebook. You need to engage, you need to find common ground, you need to appreciate one another and you need to help each other. And this takes time.

You know the value of a face-to-face.

Connecting online through social media with your potential customer or referral partner is just the beginning. You know from experience that nothing beats getting to know someone face-to-face.  Do your personalities click? Can you trust this person? What does their body language tell you? You value meeting people in person (or at least on Skype!) and having meaningful conversations with like-minded people, and for good reason.


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  1. Tony Aziz on November 1, 2015 at 2:53 pm

    I went to school. It was new then, but that was a long time ago so I guess it’s an old school now. Wasn’t always though!

    Tony Aziz

    Business Leadership Advisor

    “There’s a way to do it better… find it”

    … Thomas Alva Edison

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  2. Nishi on November 1, 2015 at 2:55 pm

    And I’ll bet there was no school like it, Tony! Thanks for commenting LOL!

  3. Jennifer on November 1, 2015 at 4:56 pm

    I’ve just recently started following your blog and enjoy your posts.:)

    I’m old school, so I agree with you that it takes time to nurture business relationships. Also, picking up the phone or meeting in person is still the best way to build relationships and trust.

  4. Nishi on November 2, 2015 at 7:07 am

    Thanks for following and commenting, Jennifer! Picking up the phone and meeting face-to-face is networking at its finest, and I feel that making initial contact and just touching base with social media (it’s particularly helpful as an ice-breaker for introverts) adds to the overall impact.