How Long Should Your Video Be?

Looking for a way to boost your company’s social media presence? Consider adding a video marketing component to your social media strategy. You heard me – social media and video go together like Kanye and Kanye. According to Responsive Inbound Marketing, social video generates 1,200% more shares than text and images combined. That is an incredible ROI…

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Social Media Tools for Your Business

It starts out so innocently. You’re a business owner. And like all successful business owners, you’re an innovator. You’re a risk-taker. You’ll try anything once. And then one fine day, you find yourself inspired to try something new. “I should start promoting my business on social media,” you think to yourself. “All the entrepreneurs are…

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What To Do BEFORE You Launch Your Business On Social Media

I love hearing from entrepreneurs who are eager to launch social media campaigns for their businesses. “Get me on Facebook.” “I want to be a YouTube sensation.” “My company should be dominating Instagram.” They just want to get started. Like… now. Yesterday, even. And while it’s hard to say “hold on a minute” when faced…

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"No School Like Old School" Social Media Marketing

As entrepreneurs, it’s important that we keep up with marketing trends in social media. But it’s also important to remember, particularly if you’re old enough to remember owning a phone that doesn’t take pictures, that when it comes to social media marketing, there’s no school like the old school. If you’re an old school entrepreneur,…

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3 Harsh Truths About Social Media Marketing

If you’re a small business owner getting ready to launch (or re-launch) a social media marketing campaign, get ready for a roller-coaster ride of emotions. At first you may think, “Hey, social media is free and easy, what could possibly go wrong?” And then reality sets in. Harsh, harsh reality. To avoid some heartache, be…

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