How To Hire A Social Media Manager

Launching and executing a social media marketing campaign to promote your business can be a big job, but it is definitely worth the effort. According to Social Media Examiner’s 2017 Social Media Marketing Industry Report: The top two benefits of social media marketing are increasing exposure and increasing traffic. A significant 88% of all marketers…

Read More

How To Get An Influencer’s Attention On Social Media

It’s been said that you are the sum of the five people you are closest with. Your network is your net worth. In other words, if you want to be a winner at life and business, you need to surround yourself with winners. If you surround yourself with go-nowhere losers, you will become a loser.…

Read More

Social Media Tools for Your Business

It starts out so innocently. You’re a business owner. And like all successful business owners, you’re an innovator. You’re a risk-taker. You’ll try anything once. And then one fine day, you find yourself inspired to try something new. “I should start promoting my business on social media,” you think to yourself. “All the entrepreneurs are…

Read More

"No School Like Old School" Social Media Marketing

As entrepreneurs, it’s important that we keep up with marketing trends in social media. But it’s also important to remember, particularly if you’re old enough to remember owning a phone that doesn’t take pictures, that when it comes to social media marketing, there’s no school like the old school. If you’re an old school entrepreneur,…

Read More

Why Introverted Entrepreneurs Are Great At Social Media

If you’re an introverted entrepreneur, you may sometimes feel like a misfit in the world of business. Especially since the usual roles that an entrepreneur plays day-to-day (marketer, salesperson, leader, networker) tend to be more commonly attributed to extroverts, not so much introverts. After all, extroverts tend to be more outgoing, outspoken, demonstrative and expressive.…

Read More

4 (Stupid) Reasons Businesses Don't Engage in Social Media

As a social media trainer, I get to listen to a lot of excuses! It seems that a lot of business owners want to explore Facebook, Twitter, YouTube, blogging and other social media avenues to promote their businesses, but they find ways to talk themselves out of it. Behold…  4 reasons why business owners don’t…

Read More