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Posts Tagged ‘Instagram’

How to Make Sense of Instagram Insights

If you are a business owner using Instagram to promote your product or service, you’ve hopefully by now upgraded your Instagram profile to an Instagram business profile. If you still haven’t made the switch to an Instagram business profile, you can learn how to do so here. Getting an Instagram business profile is free, only…

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How to Switch to an Instagram Business Profile

If you are an entrepreneur using Instagram to promote your business, you may want to consider switching to an Instagram business profile. Instagram’s decision to provide users with a business option is a significant one. If anything, it acknowledges what business owners have known for some time now – that Instagram has grown into a…

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How to Use the Social Media Big 5

If you are an entrepreneur owner using social media to promote your business, you need to know about the Social Media Big 5. Different digital marketers are going to have varying opinions, but for the most part, the majority will agree the Big 5 are: Facebook, Twitter, LinkedIn, YouTube and Instagram. If you’re wondering about…

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How to Post a Blog on Instagram

More and more entrepreneurs are jumping on Instagram to market their businesses. And it’s easy to see why. After all, Instagram’s marketing appeal is undeniable: engagement on Instagram is better than engagement on Facebook and Twitter combined. So if you have a business blog to promote, it makes sense to spread the word on Instagram,…

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How (Some) Social Media Marketing Agencies Try to Screw You

If you are an entrepreneur whose business has reached a point where it makes sense to outsource your social media marketing, congratulations! Delegating your business’s social media marketing is a wise decision if you need to free up some of your own time, or if you would rather someone with more expertise in the area…

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Is Instagram the Next Big Marketing Thing?

If you’re a social media nerd, you’ve probably heard by now that Instagram has more monthly active users than Twitter. And if you’re a social media nerd, you also know this is pretty huge news. If you’re a small business owner, it might mean that it’s time to consider including Instagram in your social media…

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How to Use Hashtags

Hashtags (those hyperlinks symbolized with a “#”) pop up all over the place in social media, but are most common on Twitter and Instagram. They are used to organize conversations; when you click on them, you’ll see recent posts carrying the same hashtag, so that you can eavesdrop on or take part in a live…

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4 Questions to Kick-Start Your Business's Social Media Strategy

Holy Hashtags, Batman… can you believe it’s already December? This time of year, while normal people are wondering what to buy and what to eat and who to avoid over the holidays, small business owners and solo-preneurs are likely starting to think about what they can do to drum up more business. Re-vamping your social…

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4 Tips for Fitness Professionals Using Social Media

Lately, I’ve been observing several clever fitness professionals (personal trainers, yoga teachers, dance instructors, etc.) leveraging Facebook, Twitter, YouTube and other social media to position themselves as experts. Here are a couple of tips for these pros who dedicate their lives to keeping the rest of us looking and feeling good… 1) Know Your Target…

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5 Tips for Health and Wellness Professionals Using Social Media

We’re in an age where the general public is hungry for free health advice. So it’s no surprise I’m seeing an increasing number of health and wellness professionals  interested in stepping up their social media presences. After all, social media offers a grand opportunity for health pros (such as chiropractors, naturopaths, physiotherapists, psychotherapists, nutritionists, skincare…

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