Posts Tagged ‘SMM’
What To Do BEFORE You Launch Your Business On Social Media
I love hearing from entrepreneurs who are eager to launch social media campaigns for their businesses. “Get me on Facebook.” “I want to be a YouTube sensation.” “My company should be dominating Instagram.” They just want to get started. Like… now. Yesterday, even. And while it’s hard to say “hold on a minute” when faced…
Read More"No School Like Old School" Social Media Marketing
As entrepreneurs, it’s important that we keep up with marketing trends in social media. But it’s also important to remember, particularly if you’re old enough to remember owning a phone that doesn’t take pictures, that when it comes to social media marketing, there’s no school like the old school. If you’re an old school entrepreneur,…
Read MoreWhy Introverted Entrepreneurs Are Great At Social Media
If you’re an introverted entrepreneur, you may sometimes feel like a misfit in the world of business. Especially since the usual roles that an entrepreneur plays day-to-day (marketer, salesperson, leader, networker) tend to be more commonly attributed to extroverts, not so much introverts. After all, extroverts tend to be more outgoing, outspoken, demonstrative and expressive.…
Read MoreIs Instagram the Next Big Marketing Thing?
If you’re a social media nerd, you’ve probably heard by now that Instagram has more monthly active users than Twitter. And if you’re a social media nerd, you also know this is pretty huge news. If you’re a small business owner, it might mean that it’s time to consider including Instagram in your social media…
Read More4 Realities of Small Business Blogging
If you maintain a blog for your small business, pat yourself on the back. After all, according to the fine researchers at HubSpot: Companies that blog have 55% more website visitors B2C companies that blog get 88% more leads per month than companies that don’t B2B companies that blog get 67% more leads per month…
Read More3 Harsh Truths About Social Media Marketing
If you’re a small business owner getting ready to launch (or re-launch) a social media marketing campaign, get ready for a roller-coaster ride of emotions. At first you may think, “Hey, social media is free and easy, what could possibly go wrong?” And then reality sets in. Harsh, harsh reality. To avoid some heartache, be…
Read MoreFace-Melting Twitter Statistics You Need to Think About
Many entrepreneurs who use social media to promote their businesses are quick to dismiss Twitter. I think it’s because Twitter has a funny name. And it can be a little cutesy-pie: what with its blue bird logo, mystifying lingo, and 140-character limit. But on a more practical level, Twitter does have a reputation of being…
Read More3 Ways Entrepreneurs Needlessly Freak Out Over Social Media
If you’re an entrepreneur and feeling somewhat overwhelmed by the idea of using social media to market your business, you may just be putting too much pressure on yourself. So breathe a sigh of relief and ask yourself if you’re spinning your wheels with one of these common social media mistakes: 1) Trying to do…
Read MoreWhat's the Point of Twitter? 5 Reasons Why You Should Tweet for Business
I’m always knocked off my feet when a small business owner asks me, “What’s the point of Twitter?” What’s even crazier is how often I get asked this. Maybe I take it a bit too personally because Twitter is my absolute favourite social media outlet: I love how it’s concise and simple and to the…
Read More4 Tips for Fitness Professionals Using Social Media
Lately, I’ve been observing several clever fitness professionals (personal trainers, yoga teachers, dance instructors, etc.) leveraging Facebook, Twitter, YouTube and other social media to position themselves as experts. Here are a couple of tips for these pros who dedicate their lives to keeping the rest of us looking and feeling good… 1) Know Your Target…
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