Is your business active on LinkedIn? LinkedIn is traditionally considered to be a job search platform, but if you’re a freelancer, business owner, entrepreneur, or solopreneur, it can also be a powerful tool to grow your network. While there are no real shortcuts to growing your network on LinkedIn, but if you’re willing to be…Read More
Testimonials, recommendations, and reviews from satisfied clients and customers are a surefire way to build credibility with your audience.
A well-crafted testimonial can work wonders for your business by showcasing the positive experiences and results that your clients have had.Read More
When it comes to social media marketing, every entrepreneur has their own theories. Some of these theories are just pure fiction. I feel that most misconceptions about social media marketing come from business owners who are just looking for an excuse to not engage in social media, for whatever reasons they might have: they might…Read More
If you’re a small business owner getting ready to launch (or re-launch) a social media marketing campaign, get ready for a roller-coaster ride of emotions. At first you may think, “Hey, social media is free and easy, what could possibly go wrong?” And then reality sets in. Harsh, harsh reality. To avoid some heartache, be…Read More