Social Media Tools for Your Business

It starts out so innocently. You’re a business owner. And like all successful business owners, you’re an innovator. You’re a risk-taker. You’ll try anything once. And then one fine day, you find yourself inspired to try something new. “I should start promoting my business on social media,” you think to yourself. “All the entrepreneurs are…

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How to Write a Controversial Blog Without Embarrassing Your Business

The most interesting blogs are opinionated and spark controversy and conversation. It’s difficult to write a controversial blog when you write for business. For the business blogger, if you’re too controversial, you run the risk of alienating your audience. However, if you’re too middle-of-the-road, you run the risk of being boring… and then alienating your…

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FAV 5 – Recommended Reading For Smart Entrepreneurs

Hello Entrepreneurs, Welcome to our FAV 5… recommended reading (plus one video) to help you obliterate your business goals! The Rise of Video Marketing on Social and How It Affects Your Business Gary Vaynerchuk An Adventure Video to 100x Your Life Robin Sharma Living With Your Frustum Seth Godin How To Take Charge And Be…

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“What Do I Write About!?” How To Find Topics For Your Blog

Writer’s block happens to all of us. And it bites. If you are a blogger, and particularly if you are an entrepreneur who blogs as a way to promote your business, writer’s block can be particularly terrifying. For the blogging business person, writer’s block is a literal halt to a marketing strategy, which of course…

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How (Some) Social Media Marketing Agencies Try to Screw You

If you are an entrepreneur whose business has reached a point where it makes sense to outsource your social media marketing, congratulations! Delegating your business’s social media marketing is a wise decision if you need to free up some of your own time, or if you would rather someone with more expertise in the area…

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3 Harsh Truths About Social Media Marketing

If you’re a small business owner getting ready to launch (or re-launch) a social media marketing campaign, get ready for a roller-coaster ride of emotions. At first you may think, “Hey, social media is free and easy, what could possibly go wrong?” And then reality sets in. Harsh, harsh reality. To avoid some heartache, be…

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How to Blog More Efficiently

While maintaining a blog for your small business reaps tons of rewards, I’m not going to lie – blogging with consistency can feel like a monumental task at times. After all, we’re small business owners, we have a lot going on. So how do we manage this massive task week after week, when inspiration, creativity,…

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How to be Amazing at Email Marketing

In a world of Facebook, Twitter, and blogs, using email to market your small business may seem about as archaic as using a courier pigeon these days. But don’t underestimate the power of a really carefully thought out e-newsletter or email campaign. After all: there are always going to be those “old-school people” who prefer…

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Who Should Blog for Business?

In ancient times (during the dark ages before blogging and social media were mainstream) business owners attracted customers with, “this is what I have to sell.” In modern times, business owners attract customers with, “this is what I have to teach.” So you should blog if: you’re an entrepreneur and you’re not living in the…

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