Posts Tagged ‘email marketing’
4 Social Media Apps and Services for Busy Solopreneurs
Publer, Constant Contact, Canva, and Rev are all great tools that will help you create and manage your social media presence. Use Publer to schedule and plan your social media posts. Use Constant Contact to grow and manage your email list, send out bulk email campaigns, and create landing pages. Canva can help you design graphics and edit videos for your business. And Rev is a great service for video closed captioning, subtitles, and transcriptions. When you’re ready to take your small business to the next level and would rather delegate these tasks to a social media manager, feel free to reach out to Nishi Sood at Night Day Media.
Read MoreHow (Some) Social Media Marketing Agencies Try to Screw You
If you are an entrepreneur whose business has reached a point where it makes sense to outsource your social media marketing, congratulations! Delegating your business’s social media marketing is a wise decision if you need to free up some of your own time, or if you would rather someone with more expertise in the area…
Read MoreProtect the Cow: How to Give Great Content Without Giving It ALL Away
It’s no secret to small business owners that offering quality content on blogs, social media and via email is a reliable way to build a fan-base of clients and potential clients. And now that content is available everywhere, be it in the form of written articles, podcasts, videos, images etc., it’s become expected that you…
Read More4 Realities of Small Business Blogging
If you maintain a blog for your small business, pat yourself on the back. After all, according to the fine researchers at HubSpot: Companies that blog have 55% more website visitors B2C companies that blog get 88% more leads per month than companies that don’t B2B companies that blog get 67% more leads per month…
Read More3 Harsh Truths About Social Media Marketing
If you’re a small business owner getting ready to launch (or re-launch) a social media marketing campaign, get ready for a roller-coaster ride of emotions. At first you may think, “Hey, social media is free and easy, what could possibly go wrong?” And then reality sets in. Harsh, harsh reality. To avoid some heartache, be…
Read More4 Super Easy Ways to Kickstart Your Small Business Marketing
If you’re thinking of rejuvenating your small business marketing efforts, here are some ideas that will help kickstart things: get to some networking events and grow your referral marketing team brush up on social media and improve your online presence and engagement launch (or re-launch) a blog that will help position you as an expert…
Read MoreHas CASL Killed Your Email Marketing List?
Now that Canada’s Anti-Spam Legislation (CASL) has been unleashed, I have had several small business owners and email marketers asking me if the email lists they’ve been nurturing over the past few years are now considered illegal because they haven’t received what CASL considers to be Express Consent. Express Consent is defined by the Government…
Read MoreHow To Grow Your Email List Using Facebook
Are you a small business owner? Do you send email newsletters as part of your marketing strategy? Do you use Constant Contact to manage your email list and publish your e-newletter? Are you also on Facebook? If you answered yes to all of the above… you’re amazing. Did you also know that you can combine…
Read MoreEmail Marketing and Spam Laws in Canada
This post is about two of my favorite things: spam and the law. Haha! Ok, but seriously now… Small business owners who use email as a marketing tool will want to pay close attention to Canada’s Anti-Spam legislation, the majority of which comes into force on July 1, 2014. Now I’m no lawyer (and we…
Read MoreCreate an Unstoppable Email Marketing Super Team
Putting out an amazing email newsletter on a regular basis is a great way to market your small business, but for the entrepreneur with limited time and resources, it can feel like a heavy commitment. Let’s say you want to publish an email newsletter twice a month. That means every two weeks you need to:…
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