4 Social Media Apps and Services for Busy Solopreneurs

Publer, Constant Contact, Canva, and Rev are all great tools that will help you create and manage your social media presence. Use Publer to schedule and plan your social media posts. Use Constant Contact to grow and manage your email list, send out bulk email campaigns, and create landing pages. Canva can help you design graphics and edit videos for your business. And Rev is a great service for video closed captioning, subtitles, and transcriptions. When you’re ready to take your small business to the next level and would rather delegate these tasks to a social media manager, feel free to reach out to Nishi Sood at Night Day Media.

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Social Media Tools for Your Business

It starts out so innocently. You’re a business owner. And like all successful business owners, you’re an innovator. You’re a risk-taker. You’ll try anything once. And then one fine day, you find yourself inspired to try something new. “I should start promoting my business on social media,” you think to yourself. “All the entrepreneurs are…

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3 Harsh Truths About Social Media Marketing

If you’re a small business owner getting ready to launch (or re-launch) a social media marketing campaign, get ready for a roller-coaster ride of emotions. At first you may think, “Hey, social media is free and easy, what could possibly go wrong?” And then reality sets in. Harsh, harsh reality. To avoid some heartache, be…

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4 Super Easy Ways to Kickstart Your Small Business Marketing

If you’re thinking of rejuvenating your small business marketing efforts, here are some ideas that will help kickstart things: get to some networking events and grow your referral marketing team brush up on social media and improve your online presence and engagement launch (or re-launch) a blog that will help position you as an expert…

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How To Grow Your Email List Using Facebook

Are you a small business owner? Do you send email newsletters as part of your marketing strategy? Do you use Constant Contact to manage your email list and publish your e-newletter? Are you also on Facebook? If you answered yes to all of the above… you’re amazing. Did you also know that you can combine…

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Email Marketing and Spam Laws in Canada

This post is about two of my favorite things: spam and the law. Haha! Ok, but seriously now… Small business owners who use email as a marketing tool will want to pay close attention to Canada’s Anti-Spam legislation, the majority of which comes into force on July 1, 2014. Now I’m no lawyer (and we…

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