4 Ways to Use Video to Promote Your Event

If part of your business entails planning events (networking soirees, launches, seminars, performances, unveilings, drum circles, quilting bees, you name it), consider hiring a professional crew to capture your next event on video. A well-crafted video will not only make viewers realize you planned an excellent event, but more importantly, it will make them want…

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Kony 2012 is a Lesson in Viral Video Marketing

Last week, the charity Invisible Children unleashed their viral video, Kony 2012. If you haven’t yet seen the 30-minute documentary, you’ve probably at least heard of it by now: so far, the video has received over 74 million hits on YouTube and has raised over $5 million. While all this unprecedented attention has garnered some…

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