What is the Best Social Media Site for your Business?

which-social-instgramAs an entrepreneur, deciding on a social media site to promote your business can be very overwhelming, because of all the choices.

So. Many. Choices.

So the obvious question is… where to start?

You can put any anxiety to rest right off the bat by recognizing that you don’t need to be on every social media platform in existence. In fact, to try to do this is a recipe for disaster. For one thing, doing so will dilute your focus, efforts and resources.

The smart thing to do is to channel your energy into one or a handful of social media platforms that give you the greatest results.

So what’s the BEST social media site for your business?

I wish there was an easy answer, something like… “FACEBOOK! FACEBOOK EVERYTHING.”

But sadly… no.

The answer is going to be different for every business owner, because every business and every entrepreneur is different.

But don’t hyperventilate! Here are some simple steps to take you through the process of determining what social media marketing platform is right for you and your company:

1. Trust the Big 5

You can narrow down your choices (and spare yourself a ton of anxiety) by turning to social media’s so-called “Big 5” first.

The Big 5 are social media’s current heavy hitters and have proven track records as powerful marketing tools for business owners.

They are: Facebook, Twitter, LinkedIn, Instagram and YouTube.

These platforms aren’t disappearing any time soon, and pretty much everyone on the face of the Earth who doesn’t live under a rock is heavily engaging on at least one of them. In other words, if you are trying to reach a potential client, chances are they are on one of the Big 5.

2. Lock on target

As a business owner, you must have a handle on your target audience.

If you do not know exactly who you are trying to reach, you need to revisit your branding.

After all, how are you going to reach an audience if you don’t know who they are?

Once you have an idea of who your target audience is, find out where they are on social media. Where are they engaging, where are they asking questions, where are they socializing?

Find out, and then go there.

Do not make the mistake of assuming that everyone is going to sign up for Twitter just because you are on Twitter. That will happen if your brand is already immensely popular and has a lot of clout, but not otherwise.

Know your audience, locate your audience, and then join your audience.

3. What kind of content producer are you?

Know your audience AND know yourself.

Be honest. Are you a good writer? Do you take amazing pictures? What kind of content are you good at making?

Shoot videos if you are great in front of a camera. Do audio podcasts if you’re amazing at conducting interviews. Write a blog if you can write well.

Then choose a social media platform that leverages your talents.

Alternatively, don’t try to be a on a platform that doesn’t align with your content creation abilities: in other words, don’t be on YouTube if you can’t produce quality videos on a consistent basis.

Keep in mind that delivering bad content is worse than not delivering good content. Putting out inferior content will work against your brand.

4. Don’t forget to have fun

Pick a platform you enjoy.

Yes, using social media for business is 100% work, but it can be fun work.

You are are more likely to stick with it and be consistent if you enjoy it.

Furthermore, your audience will sense when you don’t really want to be there. Remember that social media is SOCIAL and it is very difficult (virtually impossible) to fake it.

It’s okay to lose your passion for one social media platform and then drift to a new one. After all, your target audience does the same thing. If you feel like you want to pull away from a social media platform for a while and try something new, it might be your business intuition trying to tell you something.

5. Understand the nuances

Pick a platform that you are willing to understand on a deeper level than most people.

You are, after all, using social media for business, so you need to treat it like a business (even if it’s fun business).

Understand (or be prepared to learn) the nuances, such as: how to use hashtags, best formats for posted media, what kind of posts get the best response, when is the best time to post, etc.


If you’re ready to take your business blog to the next level, check out my FREE eBook, “How To Blog Like An Entrepreneur” here…


  1. Daniel Olexa, CCHt on August 30, 2016 at 1:40 pm

    As an entrepreneur, I struggle with how to use social media. I think one of my largest challenges has been focus and message. Thanks for helping me reframe my approach to using the Top 5 social media platforms to engage with my clients!

  2. themanifestoco on August 31, 2016 at 8:38 pm

    Thanks for the big 5 approach! I often feel so overwhelmed by Social Media platforms as an entrepreneur – picking what works and developing a schedule has been a process! #4 is my favorite of course, all business should show the fun side of things! Thanks for a great read on how to focus my social media skills and continue to grow my business.

  3. Tara Miller, MC, RCC (@taradawnmiller) on August 31, 2016 at 8:49 pm

    Yes yes yes. I love the big 5 approach for social media business use because you made them all so digestible. I love that you reminded me – as a type A intense entrepreneur to pick a platform that I enjoy and have fun with it. And nothing can be underscored more than knowing yourself and your audience as paramount in the entire social media scene. Loved this article.

  4. francowpc on September 9, 2016 at 5:34 pm

    Serious value here Nishi. I love your point about knowing your audience, locating your audience, and then joining your audience. It models the ‘attention currency’ theory from Gary V. HAveing fun is also critical, because who wants to work? If you enjoy a certain social media platform to post on, then hammer down until the RIO is positive. Keeps the posts coming!

  5. mikeferrarella on September 10, 2016 at 12:21 am

    This article is exactly what my brain needed right now. Social media is not something I am fluent in, and outside of Facebook I don’t have a good handle on the art that goes into utilizing it. I am bookmarking this specific article for future reference.

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