Today, I want to talk to you about the importance of having a social media calendar, or a social media schedule.
When I get a new client, and we’re doing social media management, the first thing we have to do is set up a schedule.
This is an extremely important part of the process, and it can also be a very painful part of the process for the new client, but it’s absolutely necessary for mainly three different reasons.
Having a social media calendar forces you to be strategic with your online presence
Number one, having a social media calendar forces you to be strategic.
Instead of just posting things all “willy-nilly” and randomly, it forces you to look at your plan and your goals for your social media campaign, and schedule things accordingly across different social media platforms.
Having a social media schedule will help you create more content
Number two, having a social media calendar forces you to be more disciplined and productive.
What I mean by that is, you’re not just scheduling to publish your social media posts, but you’re also scheduling to produce.
So, for example, if you’re like me and you know in advance that you’re going to publish a new video on YouTube every Thursday, let’s say, then you would know that on Tuesday you need to shoot this thing, so that on Wednesday, there’s time to edit and get your captions and subtitles ready, so that on Thursday, you’re ready to publish first thing in the morning.
So, you become more productive and more consistent with your publishing as a result, as you know, consistency on social media and online just builds your brand, it makes you look more reliable as a business.
A social media calendar will save you time
So, number one, a social media calendar forces you to be more strategic; number two, it forces you to be more productive and consistent; and finally number three – this is the best one – it actually saves you a ton of time.
When you schedule things in advance, you are actually able to see where you can take shortcuts and where you can re-purpose, and it’s just easier if you just sit down once a week, for instance, and plan your week in social media in advance instead of revisiting it throughout the week and sort of doing it urgently and haphazardly.
Sitting there calmly for a scheduled, set amount of time, will enable you to just get more done in less time.
And, who doesn’t like saving more time when you’re a business owner right?
So, that’s it for this week. I hope you found that helpful, if you did, please subscribe. I put out a new video for entrepreneurs, and freelancers, and business owners every week. Until next week, take care.