Posts Tagged ‘social media training for freelancers’

About Us blog posts and videos are often a hard sell. This is because people have a low attention span on social media, and are unlikely to want to spend time learning about you and your business, even though they might benefit tremendously. You can make a more appealing About Us or About Me post by making your post about them – your target audience. Set out to solve the problems and frustrations they face instead of making it all about you. Add credibility by including testimonials and reviews from reputable parties. And, be sure to drop your About Us or About me post only AFTER you’ve provided tons of valuable advice and established rapport and trust.