Email Marketing and Spam Laws in Canada

This post is about two of my favorite things: spam and the law. Haha! Ok, but seriously now… Small business owners who use email as a marketing tool will want to pay close attention to Canada’s Anti-Spam legislation, the majority of which comes into force on July 1, 2014. Now I’m no lawyer (and we…

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How to be Amazing at Email Marketing

In a world of Facebook, Twitter, and blogs, using email to market your small business may seem about as archaic as using a courier pigeon these days. But don’t underestimate the power of a really carefully thought out e-newsletter or email campaign. After all: there are always going to be those “old-school people” who prefer…

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Facebook Has Changed Your Email Address. Miffed?

If you’re a Facebook user, you may want to check your profile settings. Facebook has switched your default email address to a shiny brand new facebook.com address. This move has certainly angered many Facebook users who do not feel the need to be burdened with yet another email account. So without further ado… here’s how…

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