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Blogging

Social Media Tools for Your Business

It starts out so innocently. You’re a business owner. And like all successful business owners, you’re an innovator. You’re a risk-taker. You’ll try anything once. And then one fine day, you find yourself inspired to try something new. “I should start promoting my business on social media,” you think to yourself. “All the entrepreneurs are…

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Why Every Entrepreneur Should Publish An eBook

Every entrepreneur should consider publishing an eBook. I know what you’re thinking. I’m a business owner, not an author. You may or may not have ever considered being an author, but the truth is, as a business owner, you likely have a ton of knowledge that is worth sharing with others. What’s more important, is…

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7 Deadly Sins of Social Media Marketing

If you own and run your own business, and have taken to social media to promote your product or service, then bravo! But be careful to avoid some of the common pitfalls that many entrepreneurs experience when building a social media presence. Behold, the 7 Deadly Sins of Social Media Marketing… Narcissism Sometimes, it seems…

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How to Write a Controversial Blog Without Embarrassing Your Business

The most interesting blogs are opinionated and spark controversy and conversation. It’s difficult to write a controversial blog when you write for business. For the business blogger, if you’re too controversial, you run the risk of alienating your audience. However, if you’re too middle-of-the-road, you run the risk of being boring… and then alienating your…

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5 Ways to Make Your Blog More Appealing

If you write a blog as part of your business marketing strategy, you will want to do everything you can to get your blog to stand out. Good news! Getting noticed and read doesn’t necessarily have to be complicated. Here are a few easy tactics any entrepreneur or freelancer can use to make their business…

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“What Do I Write About!?” How To Find Topics For Your Blog

Writer’s block happens to all of us. And it bites. If you are a blogger, and particularly if you are an entrepreneur who blogs as a way to promote your business, writer’s block can be particularly terrifying. For the blogging business person, writer’s block is a literal halt to a marketing strategy, which of course…

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How to Blog Like an Entrepreneur

There’s blogging and then there’s business blogging. With blogging, there are no hard and fast rules, you can basically do whatever you want. But if you’re an entrepreneur and want to use a blog as part of your marketing strategy, it’s good to know that there are some practices that have been proven to get…

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Protect the Cow: How to Give Great Content Without Giving It ALL Away

It’s no secret to small business owners that offering quality content on blogs, social media and via email is a reliable way to build a fan-base of clients and potential clients. And now that content is available everywhere, be it in the form of written articles, podcasts, videos, images etc., it’s become expected that you…

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