In light of the recent Facebook, Instagram, and WhatsApp outage, one thing should be abundantly clear to business owners.
As an entrepreneur, you absolutely need to grow and maintain an email list.
Relying solely on social media to carry your online marketing is effectively putting all your eggs into one basket.
Think about it, if all your audience engagement were on Instagram, and that platform were do suddenly disappear for hours, days, weeks, or even forever… what would that mean for your business?
You wouldn’t even be able to pull yourself together and re-direct traffic to another platform (such as YouTube or LinkedIn) because you wouldn’t have any way to reach out to your audience and tell them where you’re moving!
You would just slip out of everyone’s periphery vision and gradually disappear.
Out of sight, out of mind.
And while a major social media network getting hacked into and disabled isn’t an everyday occurrence, that isn’t the point.
What about smaller, less dramatic occurrences?
Such as… algorithms that shut you out? Ad accounts that get disabled or phished? What if your audience moves to a new platform because “only old people use Facebook now”?
These kinds of things happen everyday. And the workaround remains the same: GROW YOUR EMAIL LIST.
So now, the big question becomes, what do you put into your email newsletter, or e-blast?
Well, for starters you DON’T want to just advertise in your email. That’s spam.
Everyone hates spam. Everyone.
You DO need to provide exceptional value and quality content if you want your emails to get opened and read.
The only way to stay in your audience’s inboxes is to consistently prove yourself worthy.
Now, I know what you’re thinking…
You’re already exhausted from creating content for your blog, YouTube channel, and LinkedIn and you have no energy or resources left to create original content for an email blast as well.
Well, the good news is you don’t have to.
Do not be afraid of repurposing content you’ve already created.
For instance, let’s say you put out a new blog every week, and maybe every other day you have a new meme or some kind of graphic on your Instagram, and then maybe you do a video once or twice a month.
So then, what you could do is pick three or four of the best parts of your content and summarize them in an email. That, right there, could be your e-blast once or twice a month.
This is a nice way to make sure that your audience sees your content because it’s easy to miss people on social media. You don’t have as much control over who sees what on social media, but when you’re in someone’s email inbox, the likelihood of you getting seen is a lot better.
So don’t be afraid of repurposing your social media posts via email in order to make sure you stay connected with your audience!
If you’re ready to take your business blog to the next level…