A lot of people come to me and ask, “What do you do when you run out of ideas to blog about?”
Or, “What do you do when you run out of ideas to post about on social media?”
And this is very valid, this happens to all of us. Sooner or later, we get tapped out, right? And, we run out of ideas about what to blog about, what to write about.
One really great way to get new content ideas is to just go to your audience and ask them.
A lot of entrepreneurs, business owners, don’t want to do this, because they’re afraid it’s going to make them look stupid.
And that’s valid, but I don’t want you to go to your audience and say, “What am I going to write about?”
Don’t do that.
What I want you to do is go to your audience and ask them, “How can I help you today? What questions have you got? What struggles are you dealing with?”
And then, help them.
This is going to do numerous things for your business.
Number one, obviously, it’s going to give you tons of ideas for great new content.
Number two, it’s going to position you as an expert in the eyes of your audience. Because, think about it. It takes a lot of confidence for you to make a first move and ask, “How can I help you?” instead of waiting for them to come to you with their problems.
Number three, and probably most importantly, it shows your audience that you care. You want them to know that you care about them, obviously.
And, number four, it will help you get into the heads of your audience. Never take for granted what you think you know about them. You don’t always know. What they know changes. You’d be surprised at the struggles that they’re actually having. So, instead of trying to guess what it is that they need, just flat-out ask them, and you’ll be surprised how forthcoming they’re going to be with their problems.
And finally, probably the greatest thing or the most surprising thing about this experiment is you will gain self-confidence as an expert in your industry.
I find a lot of business owners, they’re really great at their jobs. They’re really great at running their businesses, but they feel kind of sheepish about saying, “I’m an expert in my field.”
You ARE an expert in your field, and when you ask your audience, “How can I help you?” and you find out just how much you can help them, just answering their questions, solving their day-to-day little problems, you will discover that you actually know more than you think you know. So, this is a great exercise just to build your self-confidence as an entrepreneur, if nothing else.
What I’d like for you to do today is to go on Facebook, or go on Twitter, or whatever platform that you prefer (even email) and ask your audience, “How can I help you today? What problems do you have? What questions have you got for me?”
Then I’d like you to report back here and let me know how that experience goes or what you got out of it.