How To Conduct A Social Media Audit

As an entrepreneur, sometimes we have a lot of fires to put out. And other times, we’re on top of everything. Inbox is empty. Calls are all returned. Deadlines are met. Things are quiet. Too quiet. It’s during these quiet times, when everything seems fine, that you especially want to take a step back and…

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How Much Should You Invest In Social Media?

For the business owner, social media marketing is an investment. It’s an investment of time, money, and focus. And it’s an investment that should be made wisely. After all, no entrepreneur likes to waste valuable resources – that’s just bad business. So, how much time, money, and focus should an entrepreneur invest into social media?…

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