How to Make Sense of Instagram Insights

If you are a business owner using Instagram to promote your product or service, you’ve hopefully by now upgraded your Instagram profile to an Instagram business profile. If you still haven’t made the switch to an Instagram business profile, you can learn how to do so here. Getting an Instagram business profile is free, only…

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Is Instagram the Next Big Marketing Thing?

If you’re a social media nerd, you’ve probably heard by now that Instagram has more monthly active users than Twitter. And if you’re a social media nerd, you also know this is pretty huge news. If you’re a small business owner, it might mean that it’s time to consider including Instagram in your social media…

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How to Get More Reach on Facebook

Those of you with Facebook pages may have noticed that when you are logged in, Facebook will indicate your “organic reach” under each of your posts: it will say something like “101 people saw this post.” According to Facebook, Organic Reach is the number of unique people, fans or non-fans, who saw any content about…

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