Size Matters: Updated Social Media Image Specs

Heads up! Facebook is rolling out a new look this month. If your business is on Facebook, you’ll want to make sure your images (profile, cover, previews, app icons, etc.) meet the right specifications so that they look their best. It’s a little thing, but it goes a long way in giving your business a…

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7 Things Business Owners Need to Know About YouTube

When I tell my clients they should consider putting their web videos on YouTube, I often get some mixed reactions. After all, how can something famous for “cat playing piano” videos be taken seriously as a marketing device? Well, surprise! YouTube is much more than just a video player where you can catch up on…

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10 Reasons to Blog

Are you on the fence about blogging for your business? Here are ten super-fantastic reasons why you should go for it: Blogging improves your website’s SEO (search engine optimization). Search engines (such as Google) prefer sites that are constantly being updated with new content as opposed to unchanging, “static” sites. Blogging positions you as an…

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6 Reasons Your Site Needs Video

Anyone with a successful website knows that content is king. Posting articles is fantastic, but don’t forget photographs and audio links and especially don’t forget about video. What’s that, you say? Why complicate your life with web video? Here are just a couple of reasons why you need to add video to your website: Search engines…

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