If you own a small or medium-sized business, and you use social media to promote your company, I highly recommend you use a social media scheduler.
A social media scheduler is a dashboard that synchs to your business’s social media platforms so you can plan your social media calendar and schedule your posts.
There are many advantages to using a scheduler.
Using a social media scheduler (such as Publer) will not only help you save time, but it will also help you stay focused.
Having to only log onto one dashboard instead of individual social media platforms will help you avoid distraction and stay more productive while you are trying to post content for your business.
Depending on what scheduling tool you decide to use, you will have access to analytics that can help you deduce which content gets you the best results and when you should post. And finally, using a social media scheduler will help you maintain a content calendar and be more consistent with your content creation.
There are MANY social media tools on the market that you can use to plan out your content calendar and schedule your posts.
When choosing one to work with, it’s important to assess your needs and what each scheduler offers.
Social media schedulers are not all the same.
Most of my clients are professionals, small companies, freelancers, bloggers, course creators, authors, speakers, or entrepreneurs with 10 or fewer employees. They like to keep things “lean and mean”.
I personally made the switch to the social media scheduling platform, Publer over a year ago, after being with another service for more than a decade.
I don’t usually like to judge products and services based on pricing, because when it comes to my business, I believe in paying for value.
So, while Publer first caught my attention because it was competitively priced, it maintained my interest because it offered what I considered a lot of value, specifically for smaller businesses.
Publer is a very streamlined platform and intuitive to use. It gets the job done for a typical small business.
I liked Publer so much that I started recommending it to my clients, and switching them over as well.
I’ve been a social media manager and content creator for more than 10 years, so I’ve sampled lots of social media schedulers.
Here are just a few reasons why I like and recommend Publer:
Publer Synchs With Lots of Social Media Platforms
I was pleasantly surprised by how many social media platforms Publer integrated with.
All the big ones are there, including: Facebook, Instagram, Twitter, LinkedIn, Pinterest and Google Business. They’ve also got YouTube, WordPress, and Tik Tok integrations available depending on which upgrade you opt for.
Plus, Publer seems to actively to be adding new integrations all the time.
Publer’s Visual and Intuitive Interface
Publer has a very visual and easy-to-understand interface, which comes in handy if you post a lot.
My favorite view is the monthly calendar, so you can easily plan out your posts for weeks at a time.
Posts with images load up with a preview image, which is very handy so you know what you’re looking at and rescheduling is just a fast and easy click and drag.
Publer Customer Service
Publer includes plenty of helpful articles you can rummage through to troubleshoot any technical issues you may be having.
Aside from that, I’ve found the customer service chat very helpful and responsive.
All in all, I’ve found Publer to be a powerful social media scheduler at a competitive price. It’s easy-to-use and well-suited for small businesses, although many medium and large-sized companies might also find this product suitable for their needs.
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