Blog
Face-Melting Twitter Statistics You Need to Think About
Many entrepreneurs who use social media to promote their businesses are quick to dismiss Twitter. I think it’s because Twitter has a funny name. And it can be a little cutesy-pie: what with its blue bird logo, mystifying lingo, and 140-character limit. But on a more practical level, Twitter does have a reputation of being…
Read MoreHow to Launch Your New Blog When Money Is Tight
So you’ve decided to blog for your small business… Congratulations! Blogging is a killer way to engage potential clients and position yourself as an expert in your industry. But wait, you’re an entrepreneur, just starting out and you have limited resources. No worries, here are 4 tips to consider before launching your brilliant blog on…
Read More3 Ways Entrepreneurs Needlessly Freak Out Over Social Media
If you’re an entrepreneur and feeling somewhat overwhelmed by the idea of using social media to market your business, you may just be putting too much pressure on yourself. So breathe a sigh of relief and ask yourself if you’re spinning your wheels with one of these common social media mistakes: 1) Trying to do…
Read MoreWhat's the Point of Twitter? 5 Reasons Why You Should Tweet for Business
I’m always knocked off my feet when a small business owner asks me, “What’s the point of Twitter?” What’s even crazier is how often I get asked this. Maybe I take it a bit too personally because Twitter is my absolute favourite social media outlet: I love how it’s concise and simple and to the…
Read MoreHow to Prevent Unwanted Tags in Facebook
It’s happened to all of us. You’re at your laptop, working hard, and out of the blue, you get a notification from Facebook saying that you’ve been tagged in a photo or video or comment made by someone else. Dread washes over you. What is it? What have you been tagged in? A relevant article?…
Read More3 Tips on Displaying Your Social Media in Print
In business, it’s a really good idea to use your print materials (business cards, letterhead, posters, postcards, signage, etc.) to draw attention to your Facebook, Twitter, YouTube and other social media presences. After all, it’s just one more way to get more followers tuning into your brand. Here are a couple of tips when displaying your social…
Read More4 Tips for Fitness Professionals Using Social Media
Lately, I’ve been observing several clever fitness professionals (personal trainers, yoga teachers, dance instructors, etc.) leveraging Facebook, Twitter, YouTube and other social media to position themselves as experts. Here are a couple of tips for these pros who dedicate their lives to keeping the rest of us looking and feeling good… 1) Know Your Target…
Read More5 Tips for Health and Wellness Professionals Using Social Media
We’re in an age where the general public is hungry for free health advice. So it’s no surprise I’m seeing an increasing number of health and wellness professionals interested in stepping up their social media presences. After all, social media offers a grand opportunity for health pros (such as chiropractors, naturopaths, physiotherapists, psychotherapists, nutritionists, skincare…
Read More3 Reasons to Update Your Headshot
If you’re a business owner, you should have a professional head shot. A great head shot has tons of uses: * as a profile photo on social media (LinkedIn, Facebook, Twitter, etc.) * on your website, e-newsletter and blog * on your business card and marketing materials So how often should you update your headshot?…
Read More